BEND, Ore. — Humm Kombucha announced today that it has entered a distribution agreement with beverage distributor, Maletis Beverage. Rob Maletis said, ““Maletis Beverage is happy to add Humm Kombucha to our beverage portfolio. The Wellness category of the beverage business is receiving a tremendous amount of attention from consumers everywhere, with Kombucha’s leading the way. The combination of a great tasting brand like Humm coupled with our knowledgeable salespeople will allow more of our retailer partners to participate in this exploding category”.
Humm was formerly distributed in the Portland area with General Distributors. Jamie Danek, Co-Founder, CEO said: “General was a great partner for us with our launch into Portland and we really are looking forward to developing our Brand with Maletis.”
Danek elaborated about the budding relationship with Maletis saying, “At Humm Kombucha, we strive to partner with companies who share our values. Maletis is a truly progressive distributor who is changing the landscape of beverage distribution. In Portland, you can tell when someone is distributed by Maletis.”
Maletis has placed Humm Kombucha in over 200 new accounts since the transition on August 29th. This effort by Maletis has driven Humm Kombucha closer toward their goal of deep market penetration throughout the Pacific North West.
What is kombucha?
Kombucha is an effervescent drink created by fermenting tea with a symbiotic colony of bacteria and yeast, or “scoby,” as it’s known among kombucha brewers. Drinkers of the tea report health benefits including a natural source of B-vitamins and minerals, probiotics for digestive health, and boosts to one’s immune system. Humm’s taste is beloved by kombucha drinkers and converts many people who have tried kombucha but dislike the vinegar taste of most other brands.
ABOUT HUMM KOMBUCHA:
Humm Kombucha exists to brew the tastiest Kombucha on the planet and make it accessible to everyone. When you’re in town, come say hello at their Tasting Room and Brewery at 1125 NE 2nd Street. You can also find their Kombucha at a growing number of groceries, bars, restaurants, growler fill stations and farmers markets. For a complete list of locations, visit us at hummkombucha.com. For the latest news and conversation, follow us at Twitter.com/hummkombucha and Facebook.com/hummkombucha.com
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