News

Press Clips: Lunar Marketing

The Verge recently reported that Otsuka’s Pocari Sweat will be the first commercial product to touch down on another land surface in space. Along with Pocari Sweat, the can will contain the wishes of children across Asia, which were sent in letters to Otsuka and then etched onto silver disks.

Honest Tea Debuts Line of ‘Summer Refresher’ Beverages

Honest Tea is releasing a new line of “Summer Refresher” beverages available in five innovative varieties: Original Lemonade, Berry Hibiscus Lemonade, Mango Lemonade, Mint Limeade and Half & Half Lemonade & Tea.

Buffalo Trace Distillery Experiments with Aging Barrels on Different Warehouse Floors

The Warehouse Floors Experiment was started in 2001, when Buffalo Trace’s Rye Mash recipe #1 was put into barrels and then aged on floors one, five, and nine of Warehouse K. This brick warehouse has nine wooden floors in total and was chosen for this experiment due to the variety of tastes it provides during the aging process.

Richland Rum Expands Footprint in Southeastern U.S.

The Richland Distilling Company has appointed TAG USA, Inc. to orchestrate the introduction of Richland Rum in key markets in the South Eastern United States. TAG USA, Inc., based in Coral Springs, FL will initially launch the Richland Rum brand in Florida and South Carolina.

Applied Food Sciences Introduces PurCaf

Provided by science-driven functional ingredient maker Applied Food Sciences, PurCaf is made from coffee beans that are 100% certified organic through Eco-Cert and USDA, non-GMO, and is a 92% pure caffeine extract derived from water-extracted green coffee beans.

FDA Approves New High-Intensity Sweetener Advantame

The Food and Drug Administration today announced the new food additive, advantame, is safe for use as a general-purpose sweetener and flavor enhancer in food, except meat and poultry.

Juicera Now Available in Florida Whole Foods Markets

Juicera announces that the brand is now on shelves in 12 Southeast Florida locations of Whole Foods Market. Whole Foods will begin carrying JUICERA raw organic cold pressed juice in all of their Dade, Broward and Palm Beach County stores.

Red Bull Unveils 2014 Limited Edition Camo Can

A portion of the proceeds from the Red Bull Camo Can will benefit the Military Warriors Support Foundation and their Homes4WoundedHeroes and Homes4GoldStars program, which awards mortgage-free homes to combat wounded heroes as well as spouses of fallen combat wounded heroes of Iraq and Afghanistan.