ZICO Shifts Tone in New Multimillion Dollar Marketing Campaign
Led by actress Jessica Alba, who serves as “brand ambassador” for its "Crack Life Open" campaign, ZICO is now positioned as an everyday, anytime type of beverage.
News
Video Coverage of BevNET Live Summer ’14 is NOW AVAILABLE
We’re pleased to announce that every speaker presentation, panel and discussion from BevNET Live Summer ’14 is now available for viewing on BevNET FBU, our on-demand video learning site for the food and beverage industry.
IBWA Applauds House Passage of Water Infrastructure Bill, Encourages Senate to Send to President
The International Bottled Water Association (IBWA) applauds the U.S. House of Representatives for passing the Water Resources Reform and Development Act of 2014, which supports a strong public water infrastructure and creates the Water Infrastructure Finance and Innovation Authority (WIFIA).
War Hero, Public Officials to Kick Off 2014 Coca-Cola 600
A United States Congresswoman, the North Carolina Senate Leader and a military hero will lead race fans in the commencement of the nation’s largest Memorial Weekend celebration as they serve as race officials for the 2014 Coca-Cola 600.
Pepsi Unveils Inaugural Global Fashion Capsule Collection
Designed to enliven the brand's 2014 football campaign, the Pepsi "Live For Now" collection features streetwear, accessories and electronics created in partnership with a mix of both iconic and cutting-edge international designers including Original Penguin by Munsingwear, B&O PLAY, Gents, Goodlife, Del Toro and SHUT.
Aquadopa Now Available at Sprouts Farmers Market Stores
Aquadopa, the world’s first herbal supplement beverage to enhance dopamine function, is now on the shelves of Sprouts Farmers Market stores across the country.
Tatoosh Distillery & Spirits Awarded Multiple Medals at the 2014 SIP International Consumer Awards
Tatoosh Distillery & Spirits is proud to announce their recent awards at the 2014 SIP International Consumer Awards held at the luxurious St. Regis Monarch Beach Hotel, located in Dana Point, California.
Big Red Introduces Limited-Edition Transformers-Themed Cans
Autobots and Decepticons aren’t the only things creating excitement for Michael Bay’s global blockbuster franchise this summer! Thanks to Big Red, America’s original and bestselling red soda, Transformers fans will have the opportunity, starting May 19th, to bring home some of the highly anticipated characters fromTransformers: Age of Extinction.
Austin Spirits Announces Upcoming Introduction of 9 Banded Whiskey
Led by CEO Gary Crowell, one of the original forces behind the wildly successful Deep Eddy Vodka, and partner Paul Groepler, who launched Austin-based Tequila Ambhar, Austin Spirits will debut 9 Banded Whiskey in October during the Austin City Limits Music Festival.
Consumers Increasingly Seeking “Healthfulness” in Food, Beverages
A recent survey conducted by the International Food Information Council Foundation (IFIC) found that "healthfulness" has become of critical importance in consumer buying decisions.
Diageo Introduces Captain Morgan 1671 Commemorative Blend Spiced Rum Finished In Spanish Oak
Available only for a limited time, CAPTAIN MORGAN 1671 Spiced Rum not only celebrates the brand's legacy, but also provides adult consumers with a rare opportunity to enjoy a bold take on the Captain Morgan Rum Co. original blend.
Yakult Opens Massive U.S. Facility for Production of Probiotic Drink Brand
Yakult, a probiotic dairy beverage popular in Japan and sold in over 30 countries, is getting a big boost in the U.S. with the launch of a new state-of-the -art production facility in Southern California that is capable of producing 400,000 bottles per day.
Naturex Announces Intention to Acquire Vegetable Juices Inc.
Naturex has agreed to acquire 100% of the capital of Chicago-based Vegetable Juices who specialise in the production and distribution of natural vegetable ingredients.
Purely Righteous Exit from Suja for Fleishman
After a remarkable stretch in-house – one that culminated in Suja being named supplier of the year at Whole Foods – Fleishman is returning to his consultancy, Purely Righteous Brands, one that partner and longtime friend Andrew Aussie incubated during his absence.