News

Flavorman Celebrates 40,000 Beverage Formulations

Flavorman is proud to celebrate their 40,000th beverage formulation. For the past 22 years, owner David Dafoe and his team of “beverage architects” have created unique drink recipes (or formulations) for brands of all sizes at their Louisville development lab.

Mountain Dew Names ‘Open Call’ Winner

Mountain Dew today announced that Salt Lake City resident Nathan Balli was selected as the first Green Label Studios: Open Call winner.

PepsiCo Partners With The Nature Conservancy

As part of a new five-year partnership called "Recycle for Nature," PepsiCo will expand the availability of recycling bins in the U.S., beginning where they are needed most—at gas stations and convenience stores.

Brockmans Gin Now Available In Select Accounts in New York City

After a successful U.S. introduction that began in February this year, the brand has opened distribution to select retail and on-premise accounts in Manhattan through Park Street Imports. A targeted sales and marketing campaign—including public relations, social media and the appointment of a dedicated brand sales representative—will support Brockmans’ NYC entry.

Heaven Hill Distilleries to Continue Periodic Releases of Elijah Craig Barrel Proof Bourbon

Elijah Craig Barrel Proof, originally released last year as a limited-edition companion to the mainline Elijah Craig Small Batch 12-Year-Old, will become a recurring but still highly allocated item in Heaven Hill’s American Whiskey Collection portfolio, all drawn from Heaven Hill’s vast inventory of aging barrels, the second largest in the world.

Introducing Hal’s Beverage From Big Geyser

Big Geyser has launched a new brand of seltzers titled “Hal’s Beverage.” The distributor will leverage its existing footprint to take on the New York City seltzer market.

Essentia Water Launches Brand Ambassador Program in New England

Essentia® Water, the leading alkaline water brand in the United States, announces the launch of its brand ambassador program with the signing of Sarah Dussault, Goldie Graham and Jennifer Phelan in the Boston metro area.

truBrain Launches Crowdfunding Campaign For Think Drinks

LOS ANGELES — truBrain has created a solution for those tired of the temporary fix provided by energy drinks. Think Drinks, available today on Indiegogo, provide a boost in cognitive…