Be realistic in your positioning, claims and posturing. Retailers and distributors have a long term, largely successful game plan. Be realistic in approaching them, and help guide them to where you think your brand should be.
It’s possible to thrive in this industry as a solo act, especially with a can’t-miss brand. However, as Honest Tea co-founders Barry Nalebuff and Seth Goldman indicated in their discussion Wednesday, partnerships can offer entrepreneurs advantages that just can’t be found alone.
More than 50 percent of consumers say they’re actively pursuing a healthy lifestyle and avoid sugars, according to a recent joint study by market research groups Mintel and Nielsen. However, when it comes down to the final decision, these consumers buy sweetened products at the same rate as other segments.
In a move that ties Coke’s Venturing and Emerging Brands group tightly to one of its most valuable service providers, the brand incubation unit today purchased a minority stake in L.A. Libations, which has handled much of the go-to-market and channel expansion strategies for many of VEB’s products.
BACARDÍ rum, the world's best-selling and most awarded rum, announces BACARDÍ Loud & Untameable, a digital content series that showcases collaborations between popular modern artists and a Cuban-inspired ensemble band in all-out, anything-goes studio sessions streamed on the brand's custom Pandora station, Pandora.com/BACARDI.
WAT-AAH! expands its distribution network with authorization in Walmart Neighborhood Markets.
KO Beverages, LLC, the makers of the Knockout Energy® brand that delivers premium energy drinks at a non-premium price announced today that it has reached a distribution agreement in their home state of Arizona with SPIKE Beverage, LLC.
Lumi Juices, LLC, an organic, cold pressed high pressure processing beverage company located in Charlottesville, VA announced Tuesday that it has become The Lumi Company thanks to new strategic partners and a capital infusion.
Zola, maker of top-selling Coconut Waters and Açaí Juices in the United States, today announced the appointment of Robin Ynes, Chief Financial Officer, to its executive team.
The Coca-Cola Co. announced Tuesday that it will raise its stake in Keurig Green Mountain, Inc. from 10 percent to 16 percent. The raise will make Coke the largest shareholder of the K-Cup coffee brand.
Caorunn, a small batch Scottish gin created from Celtic botanicals handpicked from the hills surrounding its distillery, recently unveiled a new campaign to celebrate its availability in cities across the United States.
Califia Farms kicks off summer with the launch of three refreshing Aguas Frescas in Watermelon Ginger Lime, Strawberry Basil, and Kiwi Cactus, available at Whole Foods Market exclusively for the summer.
Who are the most powerful people in the beverage business? What are the trends, concepts, companies that wield it most effectively? We’ve given it quite a bit of thought lately. While we have trouble with rankings – we’re a bunch of writers, after all – we’ve decided to put them in an order we can all understand.
A former employee of Millenium Products Inc., which owns category-leader GT's Kombucha, has filed a putative class action lawsuit against the company, alleging various forms of unjust treatment to employees, according to Law360.
