News

PowerICE to Debut New Flavors This Summer

by Press Release,

PowerICE, the leader in cooling your core frozen hydration, will debut its new all-natural frozen bars in two new flavors and at over 40 events across the U.S. this year.

Pepsi Announces ‘Beats of the Beautiful Game’ Album

by Press Release,

#FUTBOLNOW – Pepsi® today announced the Pepsi Beats of the Beautiful Game album, an exclusive collection of 11 anthemic songs and companion short films, or 'filmtracks,' that capture the indelible international spirit, sights and sounds of the world's most popular game – football.

Sustained Surge: Coconut Water Swells Sustained Surge: Coconut Water Swells

Sustained Surge: Coconut Water Swells

by Ray Latif,

With literally dozens of brands in a still nascent category, getting a clear snapshot of the overall coconut water segment is a rather difficult task. Instead, we decided to look at three brands in various stages of development – Vita Coco, Zola and Minoku – and how they approach sustained demand for coconut water in terms of sales and distribution strategy, innovation and marketing.

Kill Cliff Sponsors 2014 Reebok CrossFit Games

by Press Release,

Kill Cliff® - The Recovery Drink, riding a wave of momentum from the recent launch of Force Field, the third flavor in its line of sports recovery drinks, announced today its sponsorship of the 2014 Reebok CrossFit® Games.

Coca-Cola Bottling Co. Consolidated Announces Agreement with The Coca-Cola Company to Expand Franchise Territory

by Press Release,

Coca-Cola Bottling Co. Consolidated, the nation’s largest independent Coca-Cola bottler, today announced it has signed a definitive agreement with The Coca-Cola Company to expand the bottler’s franchise territory to include the Morristown and Johnson City, TN territories currently served by Coca-Cola Refreshments USA, Inc. (CCR), a wholly-owned subsidiary of The Coca-Cola Company.

NAPSI-Certified Maple Water Expands Reach in North America

by Press Release,

Now in its second year in Canada, a few NAPSI-certified brands are expanding distribution into the U.S. Available on Amazon.com, WAHTA is the first brand available nationwide carrying the NAPSI seal.

WhiteWave: Sales of Silk Almondmilk Up 52 Percent in Q1 WhiteWave: Sales of Silk Almondmilk Up 52 Percent in Q1

WhiteWave: Sales of Silk Almondmilk Up 52 Percent in Q1

by Ray Latif,

Supported by surging demand its Silk brand of almond milk products, WhiteWave Foods today reported that net sales of its North America plant-based foods and beverages platform rose by 13 percent in the first quarter of 2014. Sales of Silk Almondmilk drinks soared by 52 percent in the first four months of the year, as compared to the previous period in 2013, the company said in a statement.

Mountain Dew Announces ‘Unleash Your X’

by Press Release,

Mountain Dew® today announced that it is bringing fans around the world closer to the excitement of the summer's most eagerly awaited blockbuster, 20th Century Fox's X-MEN: Days of Future Past, with an international, fan-focused digital program – "Unleash Your X."

Aquafina Introduces ‘Pledge. Drink. Win!’ Sweepstakes

by Press Release,

Today, New York Mets superstar Curtis Granderson and Sports Illustrated cover model and TV personality Chrissy Teigen will help Aquafina, one of the nation's best-selling brands of bottled water, launch a campaign encouraging fans of all ages to drink more water.

Buffalo Trace Distillery Updates Bourbon Inventory Shortages Buffalo Trace Distillery Updates Bourbon Inventory Shortages

Buffalo Trace Distillery Updates Bourbon Inventory Shortages

by Press Release,

The bourbon boom shows no signs of letting up. At Buffalo Trace, the 228-year-old Distillery continues to take steps to mitigate the problem, but shortages still remain. About a year ago, Buffalo Trace Distillery warned consumers a shortage was looming, but many markets across the nation are just now feeling the full effects.