News

maple. to Launch on May 12

DRINKmaple, the creator of maple., an all-natural, plant-based water, drawn entirely from North American Maple trees, is pleased to announce the arrival of New England’s first maple water beverage on retail shelves throughout the Greater Boston area as well as online at www.drinkmaple.com.

Southern Wine & Spirits of America Announces Leadership Role Progression

Harvey R. Chaplin, Chairman and Chief Executive Officer of Southern Wine & Spirits of America, Inc. (Southern) — the nation’s leading wine and spirits distributor with operations in 35 states — announced today that current Southern President and Chief Operating Officer, Wayne E. Chaplin, will add Chief Executive Officer to his role, effective immediately.

XYIENCE Announces Power to Win Team

XYIENCE®, a leading sports nutrition brand and maker of Xenergy, the official energy drink of the UFC®, announces its inaugural Power to Win® Team.

Lipton Films Ad With Actress Kristen Bell

Lipton® Iced Tea today launched the first video in a three–part comedic film series produced in partnership with actress Kristen Bell, who for the first time stepped behind the camera to serve as creative director.

Snapple Veteran Named CEO of FOCO Coconut Water

Life Up LLC, importer and distributor of FOCO coconut water has appointed Snapple veteran Donna Bimbo as Chief Executive Officer. Bob D’Amico who has spent 20 years with parent company Vasinee assumes the role of Chief Marketing Officer.

Introducing the WingTab

The pull tab has remained largely unchanged since the 1970s and despite its prominent position atop the can, it offers little marketing potential in its present form. An Austin-based company aims to change that with the introduction of a replacement wide format design called WingTab™.

Essentia Water Announces New CFO

Essentia® Water, the first bottled functional water brand offered in the United States, today announced that Greg D. Buscher has joined the company as chief financial officer (CFO). He takes the place of retiring CFO Keith Huetson who has held the position since Essentia’s inception in 1998.

Edrington Joins the Distilled Spirits Council

Edrington, the international premium spirits company, has become the 16th member of the Distilled Spirits Council of the United States (DISCUS), the organization announced today.

Hoagland Elevated to Chief Operating Officer of ITO EN North America

Praising his “unwavering commitment to high quality products and innovation,” ITO EN North America has promoted Jim Hoagland to Chief Operating Officer, according to a statement. Hoagland has been with ITO EN North America in August, 2003 and most recently held the role of Executive V.P. of Sales & Marketing for the company.

Alkame Water to Begin Distributing in New Jersey

Alkame Holdings, Inc. (OTCBB: ALKM) (OTCQB: ALKM), a health and technology holding company with a focus on patentable, innovative, and eco-friendly consumer products, is pleased to announce that Fresh To You Wholesale LLC will begin distributing the Alkame brand of alkaline bottled water in the New Jersey marketplace.