VEB President Announces New illy General Manager
In his role, Beaupre will be responsible for leading the development and execution of the business strategy to deliver on our growth targets and build a sustainable business for our system.
News
Muscle Milk Organic Launches Exclusively at Target
CytoSport®, one of the largest sports nutrition companies in the U.S. and parent company to Muscle Milk®, announced today that it has launched Muscle Milk Organic ready-to-drink shakes exclusively into nationwide Target stores and online at Target.com.
Kevin Durant to Endorse Sparkling ICE
Durant has long been a fan of the brand, having begun his NBA career with the Seattle Supersonics. The team played about 22 miles from Talking Rain headquarters in Preston, Wash., before relocating to Oklahoma City.
Finding the Diet Cola Culprit
As whodunits go, it’s not exactly Murder on the Orient Express, but the causes for the slow bleed-out of the diet cola business are still worth exploring.
Vita Coco Coconut Water Sells 25 Percent Stake to Red Bull China
The $165 million investment has a valuation of $665 million. The agreement includes distribution of the brand’s portfolio throughout mainland China.
Vita Coco Coconut Water Sells 25 Percent Stake to Red Bull China
NEW YORK–(BUSINESS WIRE)–Vita Coco, one of the fastest-growing beverage brands globally and the U.S. leader in coconut water sales, today announced plans to bring the coconut water brand to China…
Soda Swap – Is Energy the New CSD?
While the energy drink category has been one of the biggest beneficiaries of reduced shelf space for CSDs, there is significantly more room to grow.
Fuel For Thought Studied at USF Byrd Alzheimer’s Institute
The comprehensive trial, which began in 2013, is assessing the benefits of coconut oil and MCTs for individuals with mild to moderate Alzheimer’s disease.
The Launch of Reliant Recovery Water
Reliant is the first and only recovery water proven to reduce the muscle damage and soreness that often comes with an active lifestyle.
Kainos Capital Acquires Slim-Fast
Unilever, a global consumer packaged goods conglomerate, sold the brand to Kainos, but will retain a minority stake in the business.
Virginia Dare Showcased Protein Masking Flavors at IFT
Virginia Dare showcased Pro-Mask™ a new series of protein masking flavors at the 2014 IFT Annual Meeting and Food Expo in New Orleans, Louisiana.
Protein2o Available at Hy-Vee Stores
“The addition of Hy-Vee stores is another solid step in our continuing rollout of Protein2o products. Hy-Vee stores, which have a long history of quality and excellence, are a well-established mainstream grocery retailer. We’re proud they’ve added Protein2o products to their shelves,” said Robert M. Kral, Protein2o President and CEO.
WAT-AAH! Art Campaign Kicks Off in Chicago
WAT-AAH!, one of the fastest-growing bottled water brands geared to kids and teens, encourages everyone to drink more water this summer with a set of murals as part of its #WATAAHWALL Series.
Stay Fresh Foods Doubles Capacity for HPP Tolling Services
June 17th marked yet another major milestone at Stay Fresh Foods as the company celebrated the arrival of its second high pressure processing (HPP) system.