WAT-AAH! Announces ‘Move Your Body’ Event
WAT-AAH! Foundation, announces its 4th Annual "Move Your Body" celebration in support of the First Lady Michelle Obama’s Let’s Move! Initiative.
News
Icebox Water Adds More Whole Foods Regions
Icebox Water has announced new distribution in three more regions of Whole Foods in the Pacific Northwest, Florida, and Atlanta.
Little Miracles Partners With Drink King Distributing
The award-winning line of organic tea and superfood fruit juice blends will be available to retailers throughout New York, New Jersey and Connecticut.
NutriForce Introduces Supplement With Sustamine
Balanced Hydration is the latest product introduced by NutriForce Sports. The formulation was inspired by Dr. Kelly Starrett and based on his emphasis for preparing the body for exercise through proper hydration.
Bacardi Partners with Jaime Oliver on New Digital Platforms for Cocktail Recipes
Bacardi is introducing a new to simplify cocktail-making with two new platforms designed to make it easy for consumers to create their own cocktails. Through a fully integrated, cross-portfolio partnership with Jamie Oliver Group, the company is poised to bring the art of cocktail making to the food and drink DIY-ers who want to learn how to make their favorite cocktails at home.
Dewmar to Rebrand Lean Slow Motion Potion
Dewmar announced today that it will be rebranding its Lean Slow Motion Potion relaxation in order to improve consumer brand awareness, increase sales to a more general populous and to effectively meet the guidelines set forth by the FDA that will allow Lean to be marketed as a conventional food.
Press Clips: L.A. Clippers Sponsors Flee, Rebuke
Before the NBA fined and handed down a lifetime ban to Los Angeles Clippers owner Donald Sterling, most sponsors of the basketball franchise were fleeing and expressing their criticisms. While some sponsors have already returned to the Clippers, a few beverage companies haven't done the same.
One Eight Distilling Unveils Bottle Designs in Anticipation of Summer Launch
One Eight Distilling, only the second distillery to open in Washington D.C. since prohibition, has released bottle and label designs for the first round of spirits to be sold by the distillery upon its opening in Summer 2014.
Stoli Launches a New Ginger Beer as Part of its Moscow Mule Campaign
Stoli Vodka wants cocktail lovers to raise their copper mugs to one of America's trendiest and most original drinks, the Moscow Mule. To celebrate the resurgence of this invigorating cocktail, the vodka maker is giving taste buds a kick with the launch of its refreshing new Stoli™ Ginger Beer.
XYIENCE to Expand in Pennsylvania, New Jersey
XYIENCE Xenergy, the official energy drink of the UFC®, announces that a new partnership with Davis Beverage Group offers the brand access to more than 1,500 stores in Central and Eastern Pennsylvania, including Harrisburg Allentown and Bethlehem. The agreement also includes parts of Western New Jersey.
Former Brown-Forman COO Named Chairman of First Beverage Board
First Beverage Group is pleased to announce that James L. Bareuther has accepted the position of Chairman of the company’s Board of Directors.
Mystic Bourbon Liqueur Expands Distribution to South Carolina
Mystic Bourbon Liqueur is a handcrafted, small-batch spirit made in Durham, North Carolina from mature Bourbon Whiskey, wildflower honey, and nine select spices. Mystic Bourbon Liqueur was launched by Barrister & Brewer in November 2013, and has grown rapidly throughout North Carolina. Mystic will be distributed in South Carolina by Southern Wine and Spirits of South Carolina.
Bulleit Distilling Founder Becomes Louisville’s 22nd Hometown Heroes Honoree
Created by the Greater Louisville Pride Foundation and overseen by founder Mike Sheehy, the Louisville Hometown Hero initiative recognizes current or former Louisville residents who have been recognized for excellence in their respective fields. Like the previous 21 honorees, Tom Bulleit will be featured on a giant mural and displayed prominently in downtown Louisville.
Hangar 1 Vodka Names Caley Shoemaker as New Head Distiller
Hangar 1 Vodka, a pioneering American craft distillery, today announces Caley Shoemaker as its new head distiller to lead every phase of operations. Shoemaker comes to Hangar 1 Vodka from Stranahan's Colorado Whiskey in Denver, where she immersed herself in the mechanics and science of distillation.