News

In a statement, Pernod Ricard stated that the transaction "reflects confidence in Avión's brand equity and growth potential, and the brand's important role in Pernod Ricard's growth ambitions in the United States, the largest market of the group. It also illustrates the capacity of Pernod Ricard to seize targeted external growth opportunities in the super-premium+ segment in the United States as a complement to the group's innovation strategy."

While baseball's elite clean their cleats for the All-Star Game, 2 GINGERS Irish Whiskey is challenging fans to try their luck against baseball legend Bert Blyleven.

The 34 year-old liquid was bottled in 2012 following 15 years of extra-maturation in casks which had contained a legendary French Bordeaux Premier Grand Cru Classé wine, making it the longest extra-maturation of any Glenmorangie single malt to date.

A new concept that takes the Whisky itself on a journey from its birthplace to the warm and humid plains of Jerez where it is left to soak up the wonderful natural aspects of this special micro-climate giving Nomad its quintessential Scottish character and a soul that is truly Jerezano.

Rather than assemble a cast through traditional talent agencies, the Sailor Jerry team reached out to people in bars and motorcycle clubs to find people who lived the spirit espoused by the brand.

The campaign will be first seen as a comedic, documentary style digital video series starring McHale and titled “Crafted Spirits with Joel McHale.”