Reed’s Announces Distribution Partnership in North Carolina
LOS ANGELES — Reed’s, Inc. (NYSE MKT: REED), maker of the top-selling sodas in natural food stores nationwide, announced today that it has partnered with Next Generation Beer Co. based…
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New Marketing Campaign Encourages Americans to ‘Milk Life’
WASHINGTON — America’s milk companies today launched a new multi-million dollar, cross-platform campaign designed to reinforce how milk’s many nutritional benefits – including high-quality protein – can help power the…
ABA Supports First Lady’s Efforts on School Wellness
WASHINGTON — America’s non-alcoholic beverage industry applauds First LadyMichelle Obama’s common-sense efforts to strengthen school wellness policies, including support for aligning food and beverage signage in schools to reflect what…
Organic, Cold-Pressed Juices by Garden of Flavor Feature Probiotics
CLEVELAND — Numerous studies and reports document the health benefits of juicing daily as it’s an easy way to get all of the beneficial vitamins, minerals and nutrients from fruits…
Fair Trade Coconuts on Tap
Long overseeing the transactions of sugar, cocoa and coffee, among other widely-transported ingredients, Fair Trade USA announced last week that it has launched a coconut certification.
Purity Organic Hires New Vice President of Sales
SAN FRANCISCO — The Purity Organic team continues to grow with the addition of Larry Belka as Vice President of Sales. Larry will manage all sales responsibilities previously held by…
First Lady Visits WAT-AAH’s Exhibit in Support of The Drink Up Initiative
NEW YORK — Last Thursday Feb 20, 2014, First Lady Michelle Obama visited WAT-AAH!’s Taking Back the Streets exhibit at the New Museum in New York City. WAT-AAH!’s Taking Back…
Three Olives Launches ‘Elvis Presley’ Coconut Water Flavored Vodka
JERSEY CITY, N.J., Feb. 21, 2014 /PRNewswire/ — In honor of Elvis Presley’s long-standing love affair with Hawaii, Three Olives, a super-premium vodka brand, introduced today its first-ever coconut water…
A-GAME to Sponsor NASCAR Driver
ORLANDO, Fla. — All In Beverage, LLC (AIB) makers of the Cross-Functional Beverage, A-GAME (http://www.drinkagame.com) is pleased to announce its sponsorship of #93 Jason White at the NASCAR NEXTERA ENERGY…
Skinnygirl to Release New Water Enhancers
CARMEL, Ind. — The Skinnygirl™ brand is out with another innovative take on low calorie beverages that blend great taste and personal flavor customization. Skinnygirl Water Enhancers are available in…
Coke Announces New Bottling Partnerships in Florida, Chicago
During the Coca-Cola Co.’s fourth quarter earnings call held earlier this week, CEO and Chairman Muhtar Kent stated that the company would "imminently announce new bottling partnerships" in North America. By imminently, he must have meant today.
Distribution Roundup: A-GAME Partners With Stop & Shop; Arriba Hits 7-Eleven
When we hear about a new energy drink company with plans to snag market share from Red Bull and Monster, we’re often skeptical. With the category at such a mature state and the two linchpins not going anywhere, most new energy drinks don’t have much of a future beyond niche markets. However, when the energy drink in question is devised by L.A. Libations, the beverage incubator that has helped carry brands such as ZICO and illy issimo to prominence, we take a closer look.
Stop & Shop to Carry A-GAME
ORLANDO, Fla. — All In Beverage, LLC (AIB) is very pleased to announce that Stop & Shop will be the company’s first national Grocery chain to debut their New Age…
Coca-Cola CFO Retires
ATLANTA — The Coca-Cola Company today announced Executive Vice President and Chief Financial Officer Gary P. Fayard will retire in May 2014, after 20 years of service with the Company.…