News

Dingle Gin Makes U.S. Debut

DES PLAINES, IL: Produced in original pot stills from County Kerry, Ireland, Dingle Gin is being introduced to the U.S. market. A. Hardy USA, Ltd. is the importer and national…

Integrated Marketing Communications Agency Names New President

LOS ANGELES — Mike Jackson, a 30-year marketing and advertising executive, has been appointed to the new role of president of Phelps (http://phelpsagency.com/), the West Coast’s largest independent integrated marketing…

Beverage or Supplement? FDA Issues Industry Guidance

In its “Guidance for Industry: Distinguishing Liquid Dietary Supplements from Beverages” the FDA updated its 2009 draft guidance, explaining its current thinking on the topic as a way “to help dietary supplement and beverage manufacturers and distributors determine whether a product in liquid form is properly classified as a dietary supplement or as a beverage.”

PepsiCo Renames, Tests Premium Water

Qua had originally been named Om, however, consumer testing led to the name change. It was tested Sunday at the Golden Globes, where the water was handed out at the red carpet and placed on tables at the show in hopes of reaching target influencers.

XYIENCE Announces Partnership With Wirtz Beverage Nevada

LAS VEGAS — XYIENCE Xenergy, the official energy drink of the UFC®, announces that a new partnership with Wirtz Beverage Nevada (WBN) offers the brand access to more than 1,700…

Review: Nuwi Quinoa Smoothies

Quinoa was certainly one of the hottest food trends in 2013, however, we've seen the grain utilized by only a handful of beverage companies. Nuwi, a new brand based out of Miami, is one such company, and last year launched a line of quinoa smoothies. The drinks are made with filtered water, organic gluten-free quinoa flour, organic agave and natural flavor, and while the formulation is pretty good, the flavors -- and branding -- could use a bit of tweaking.

SIPP Available at Whole Foods in Northeast

PHILADELPHIA — SIPP Sparkling Organics is now available in Whole Foods Markets throughout the Northeast Region, which includes about thirty stores in Connecticut, New Jersey, and New York. The select…

Jugular, Inc. Launches Shamrock Slam Fitness Beverage

HUNTINGTON BEACH, Calif. — JUGULAR, Inc. announced today the completion and launch of the new “Shamrock Slam” fitness beverage.   “Shamrock Slam” represents two industry milestones.  The product is the 1st …

Mountain Dew Adds Two Kickstart Flavors

PURCHASE, N.Y. — Mountain Dew Kickstart took mornings by storm in 2013. Now, DEW Nation can get ready for the night with a pair of new refreshing and bold Mtn…