What Angel Investors Look For In a Natural Foods Company — PLUS Seth Goldman’s Bonus Criteria
A lot of the time in the CPG space, the earliest investors you line up will themselves be successful entrepreneurs who recognize the potential for your product. But do you ever wonder how those experienced food and beverage entrepreneurs think about what companies to invest in themselves? Seth Goldman, co-founder & TeaEO, Honest Tea, has invested in several startup food and beverage companies over the years — and shared this piece with BevNET Food & Beverage University.
