Beso del Sol Sangria Set to Launch in 10 Markets Beginning March 1
MIAMI, FL, FEBRUARY 20 – Beso del Sol Sangria, will expand distribution to 10 states beginning March 1 ,Beso del Sol Sangria is a joint venture between Arctic Beverage and…
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Change in VEB Leadership as Uzzell Takes the Helm
There’s breaking news out of Coke’s Venturing and Emerging Brands unit (VEB) today, as Coca-Cola Co. CEO Muhtar Kent announced in an internal memo that Deryck Van Rensburg, who has run VEB since its inception, will become the President of the newly created Coca-Cola/Keurig Ventures, a joint venture formed as a result of Coke’s recent multimillion dollar investment in Green Mountain Coffee Co.
FDA Announces Proposed Nutrition Facts Updates
Two of the revisions would have particularly broad ramifications for the beverage industry: first, the FDA has proposed that “Added Sugars” be added to the labels, thereby indicating the amount of extra sweetening that has been added to a product, and second, “serving size” would be more in line with the size of an immediate consumption package -- so the nutritional content of a drink in a 12 oz. or 20 oz. package would reflect that entire package, rather than the current standard of an 8 oz. serving.
Federal Judge Dismisses False Advertising Lawsuit Against FRS, Armstrong
On Tuesday, a federal judge dismissed a proposed class-action lawsuit filed against FRS and its former endorser Lance Armstrong which claimed that the company deceptively marketed its products by linking them to the success of the disgraced cyclist.
Lyon Distilling Company Becomes as Maryland’s First Craft Distillery
Lyon Distilling Company revives the distilling industry in Maryland with small, handcrafted batches of rum, whiskey, and unique liqueurs. St. Michaels, MD (PRWEB) February 07, 2014 — After successfully navigating…
Pepsi Pays Homage to Oscars With Mini Can Ad
PURCHASE, N.Y. — As an official partner of the 86th Academy Awards®, Pepsi will make Oscar® night one to remember by celebrating cinema and the impact it has made on…
Activate Dramatically Reduces East Coast Head Count, Focuses Efforts on SoCal Market
With the company now firmly in control of co-founder Anders Eisner, Activate is in the midst of a refocused sales and marketing strategy that will place greater attention and emphasis on the Southern California market. As a result, Activate recently reduced its East Coast staff to a single employee, but stressed that it will continue to support distribution and retail commitments in region.
5:30PM ET BevNET’s Brewbound “Brew Talks” Craft Beer discussion live from Durham, NC
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Langlade Springs Water Now Available Online
POLAR, Wis. — Langlade Springs is pleased to announce its private label bottled water is now available to ASI (Advertising Specialty Institute) distributor members through ESP Web. Products offered include…
Bell Flavors Announces New Director of Marketing
NORTHBROOK, Ill. — Bell Flavors and Fragrances announced Kelli Heinz as the Director of Marketing & Industry Affairs at their Northbrook IL, headquarters underlining the company’s commitment to grow its…
Finger Lakes’ Stonehurst Brands Releases 1961 Vodka
A new Finger Lakes company, Stonehurst Brands, has just released its first product, 1961 Vodka. Victor, NY (PRWEB) February 26, 2014 — Made with soft white wheat grown in the…
Mix1 Announces New President of Sales
SCOTTSDALE, Ariz. — mix1 Life, Inc., (OTCBB: MIXX) today announces the addition of Kevin Conrad as President of Sales. Kevin Conrad began his career as a driver for a beverage…
Sidney Frank Importing Company Issues Statement After Federal Court Denies Beam, Inc. Motion To Dismiss Lawsuit
Court Proceedings over Michael Collins Irish Whiskey to Continue NEW ROCHELLE, NY., Feb. 25, 2014 /PRNewswire/ — In March of 2013 Sidney Frank Importing Company, Inc. (SFIC) filed a lawsuit…
Expo West Preview: Zola, Vita Coco Squeeze Coconut Water Into Lemonade
Okay, we’ll call it a draw. Zola and Vita Coco have tied in the race to be the first to announce that they will be rolling out a product that combines two of the fastest-growing beverage trends, coconut water and lemonade. Zola is going ingredient-first, calling its product “Coconut Water Lemonade,” while Vita Coco is sticking with the brand, calling itself “Vita Coco Lemonade.”