News

138 Water Launches in Los Angeles and New York

LOS ANGELES — Celebrities, trendsetters and fashionistas alike in Los Angeles and New York are getting the first glimpse of 138 Water this week, as select retailers in the two…

XYIENCE to Sponsor Wheelchair Tennis Event

LAS VEGAS — XYIENCE® Xenergy, the official energy drink of the UFC®, is proud to announce its sponsorship of the 4th edition of the Las Vegas Wheelchair Open.  The newly…

McClafferty, Nistico, Brody Hoping to Make a Splash Post-Marley

The executive team behind the launch of Marley’s Mellow Mood has teamed up with the brand’s former head of marketing to launch a company that will develop and sell a portfolio of non-alcoholic and alcoholic beverage brands.

Italian Volcano Introduces Single-Serve Glass Bottles

SANTA MONICA, Calif. — Dream Foods International, LLC, (http://www.dreamfoods.com), a specialist in organic juices from Sicily, Italy, is launching its new line of organic juices in 250mL glass bottles. Responding…

Review: EVO Revitalizing Water

Evo Revitalizing Water is a line of flavored, sparkling waters made with a hint of sweetness. The 10-calories drinks are nicely formulated and fit nicely into the low-calorie beverage segment, particularly consumers who shy away from stevia. Yet while the look of the products is clean and chic, we feel as though the current design makes it feel too much like a functional brand.

Coca-Cola Releases Global Sustainability Report

ATLANTA — The Coca-Cola Company today released its tenth annual Sustainability Report and third Global Reporting Initiative (GRI) Report highlighting the progress the Coca-Cola system made in 2012 and the…

Collingwood Whisky Releases Limited Edition 21-Year-Old Rye

Exclusive bottling available in select United States and Canada markets November 6, 2013, Louisville, Ky. – Collingwood blended premium Canadian whisky announces the release of Collingwood Rye 21-Year-Old, a one-time…

Target Identifies Emerging Brands, Begins Four-Wave Test

Target, a Minneapolis-based mass retailer, has begun an enhanced water test that will eventually comprise four waves. The test features Sneaky Pete’s, Bai, Karma Wellness Water and Chia\Vie in the first wave and Oatworks, Aloe Gloe, Fruit2O and Just Chill in the second wave, according to Just Chill CEO Max Baumann.

Press Clips: Study Analyzes Sugary Drinks and Diabetes, Red Bull Plans More With Stuntman, New Probiotic Finding

Red Bull will produce a new documentary about Felix Baumgartner’s dive titled “Mission to the Edge of Space: The Inside Story of Red Bull Stratos,” which will premiere in late January 2014. Two other documentaries, “The Felix Baumgartner Story” and “Felix Baumgartner: The Cave,” which will focus on his jump in the Mamet Cave in Croatia, are also on the slate.

Washington Voters Reject GMO Labeling Measure

After a bitter campaign that pit global ingredient conglomerates against a range of food safety advocates, voters in Washington state rejected a measure that would have required foods and beverages manufacturers to label products made with genetically engineered or modified (GMO) ingredients.

Pro Balance, Inc. Launches Protein Shot

CLEARWATER, Fla. — It is widely known that most people don’t get enough protein in their diets to promote lean muscle growth, fat loss and to be properly energized for…

XINGtea Adding 12-Packs of 12 Oz. Cans

BROOMFIELD, Colo. — XINGtea, the popular all-natural, green tea available in 14 delicious flavors, is expanding into a new package for consumers – 12-ounce cans from Ball Corporation (NYSE: BLL).…