STATESVILLE, N.C. — Bebida Beverage Company (USOTC: BBDA), (http://bebevco.com) a developer, manufacturer and marketer of liquid relaxation and energy products, is thrilled to announce Ahmed Elafifi as Chairman of the…
LAS VEGAS (Jan. 2, 2014) – XYIENCE Xenergy, the official energy drink of the UFC®, announces that XYIENCE team athlete Mark “The Filipino Wrecking Machine” Muñoz is holding a fundraiser…
A new stevia sweetener jointly developed by The Coca-Cola Co. and said to have a closer taste to table sugar than other stevia products has been cleared by the U.S. Food and Drug Administration (FDA). On Monday, the FDA issued a No Objection GRAS (Generally Recognized as Safe) letter to Pure Circle, one that will allow the stevia producer to supply its Rebaudioside M (Reb M) ingredient for use in food and beverages.
Aloe Gloe’s “Coconut” variety takes the brand into a new — and much more successful — beverage segment. For this product, the company blends 15 percent coconut water with its base aloe water, which definitely makes it taste like a hybrid product. But will crossing into the coconut water category boost awareness among consumers that are still unfamiliar with aloe beverages?
31 Daily Winners of a Fitbit Flex Activity Tracker in January NEW YORK, Dec. 30, 2013 /PRNewswire/ — TEAS’ TEA®, the award-winning ready-to-drink green tea known as ONLY THE PUREST…
Beginning Monday, December 30, Swamp Pop Sodas will be available for purchase in 270 Cost Plus World Market locations across the United States. It will be featured in each location’s…
Tumeric Alive’s Brooklyn Beet Elixir is the company's first product to use beets, and the most bright-looking of its tumeric-infused drinks to date. The beverage -- which is being made exclusively for the opening of Whole Foods' new store at Third and 3rd in Brooklyn -- blends beets with a base liquid that appears to be the same as that of TumericALIVE’s core flavors. Of the limited selection of beet drinks on the market, this one is quite good.
NORWALK, Conn., Dec. 23, 2013 /PRNewswire/ — The following statement is for attribution to Guy L. Smith, Executive Vice President, Diageo North America: The Ketel One Brand has filed a…
Haggen Food and Pharmacy Authorizes Reed’s Culture Club in All Stores LOS ANGELES, CA–(Marketwired – Dec 24, 2013) – Reed’s, Inc. (NYSE MKT: REED), maker of the top-selling sodas in…
NEW YORK, Dec. 28, 2013 /PRNewswire/ — Belvedere Vodka, the world’s first super premium vodka, announces the launch of its first ever laser cut bottle with LED technology, the Belvedere …
WTRMLN WTR (aka “Watermelon Water”) is a cold-pressed watermelon juice beverage that is made with watermelon flesh, watermelon rind and lemon. It is high pressure processed (HPP), which gives it an extremely fresh and refreshing flavor. And it certainly tastes like watermelon -- there’s no question that the company nailed that part of the product. From our perspective, this could be either a good thing or a bad thing, depending on the consumer.
From Southern California, Juiceology is two years into a marketing push that saw a cattle family from Brazil try its hand at a branded product in the U.S. Founded by Brazilian national Felipe Davila, the products include flash-pasteurized, aseptically-filled refrigerated juices that are blended with whole grain extracts for a higher fiber content to promote satiety. Another juice company, New Jersey-based Mojo Organics, recently launched behind a line of juices licensed from Chiquita Brands.
When Americans dislike an ingredient, they do more than take their business elsewhere. With blogs and online petitions as the vehicles, they're dissenting the standards and altering the contents of products from major companies, according to Candice Choi of The Associated Press.
LOS ANGELES — KO Beverages, LLC, the makers of the Knockout Energy brand that delivers premium energy drinks at a non-premium priced announced today that 4 Less stores are now…
