News

Premium Hydration Overtakes Enhanced Water

Amid rising consumer disdain for high-calorie beverages, a convergence in demand for simple refreshment and functionality is starting to give rise to a broad, catch-all category: premium hydration.

Review: Califia Farms Almond Milk Holiday Nog

'Tis the season (well, close enough), and we're beginning to see a number of new holiday-inspired line extensions roll onto the market. One of them, Califia Farms’ “Holiday Nog,” is certainly one of the more unique tasting holiday beverages that we’ve come across lately.

Fred Water Aims for the Back Pocket

The new Fred focuses on three messages: what happened to the image of water, the flask’s compatibility with pockets and the push for endless refills.

The Battle For Breakfast

It shouldn’t be surprising to see traditional breakfast food producers chasing the liquid breakfast market, however; that’s because it’s becoming a can’t-beat-them-so-you-join-them-proposition.

Real McCoy Rum Appoints Board of Directors

Stonington, CT (October 29, 2013) – Real McCoy Spirits, Corp., makers of top quality hand-crafted “The Real McCoy” rum, today announces the appointment of its Board of Directors: John Sculley,…

Kombucha Brooklyn Founders to Release Book

BROOKLYN, N.Y. — A superfood that helps to clear skin, boost energy, promote better digestive health, improve brain function, and more, kombucha is the drink of the moment. Intrigued? Skeptical?…

Review: Litl’ Squirts

Hailing from Maine, Litl’ Squirts is a line of flavored enhanced water beverages designed for kids. All in all, we wouldn’t say that this is an overly innovative or unique product, but the flavor execution is good and should have pretty broad appeal. Unfortunately, however, the packaging is a bit of a different story...

Rockin’ Refuel Introduces Lean Builder

PHOENIX — Rockin’ Refuel® by Shamrock Farms has expanded its product portfolio to include new Rockin’ Refuel Lean Builder, a 150 calorie protein milk beverage designed specifically for people looking…

SweetLeaf Stevia to Exhibit at SupplySide West

As maker of the #1 selling stevia in the natural channel*, SweetLeaf Stevia® Sweetener knows the natural product consumer. The company’s stevia provides powerful label appeal and taste that makes…