News

Review: Suja Elements

Looking to broaden its base of consumers, Suja has introduced Elements, a new line of 12 oz. cold-pressed, HPP and organic juice blends that bridge the gap between the company's flagship line and the bottled smoothie category. The new line comes in three flavors -- each with a more mainstream-focused price of $4.99 -- and from our perspective, Suja has done an excellent job with the formulation and branding of the products.

All-Pro Linebacker Patrick Willis Joins Team Rockin’ Refuel

PHOENIX — Rockin’ Refuel® by Shamrock Farms, a complete line of protein beverages that starts with real milk and ends with real results, announced today that do-everything  linebacker, Patrick Willis,…

HDX Mix Advocates Childhood Obesity Awareness Month

HUNTINGTON BEACH, Calif. — The heightened popularity of sport drinks has been linked to increases in childhood obesity rates, according to a recent study. September is Childhood Obesity Month, and…

IRI Acquires Aztec, Increases Global Footprint

CHICAGO — Information Resources, Inc. (IRI), a global leader in innovative solutions and services for consumer, retail and over-the-counter healthcare companies, announced today it has acquired Aztec, a leading provider…

Third Street Chai Launches RTD Teas via Whole Foods Partnership

Long a supplier of chai and lemonade concentrates to the natural products giant, as well as independent coffee shops and natural food stores, Colorado-based Third Street Chai has developed a new 1 Liter tea line for national launch in Whole Foods and has changed its name to Third Street Inc. as well.

Beat Juice Updates Formula

PHOENIX — Today, Beat Juice™ Beverage Company announces its newly reformulated heart-healthy beverage: Beat Juice™. Consumers looking for a heart-healthy, all-natural juice beverage to help support their fight against cardiovascular…

Minta Unveils New Glass Bottle

LOS ANGELES — Minta Beverages, Inc, a naturally flavored mint soda manufacturer is unveiling a new glass bottle to meet the consumers demand in on-premise market place. Inspired by the…

Review: Tuvunu

Marketed as “100% Natural Greek Mountain Tea,” Tuvunu is a product is made with sideritis tea, wild blossom honey and not-from-concentrate lemon juice. Despite the exotic-sounding tagline, the beverage tastes nearly identical to a standard sweetened black tea with lemon. Figuring out some way to make this drink’s flavor memorable -- while maintaining the enjoyment of the beverage -- is the obvious next step.

Oatworks Fuels Runner in Ultra-marathon

NEW YORK — Oatworks is proud to have fueled ultrarunner, Simon James, in The North Face® Ultra-Trail du Mont Blanc® (UTMB), an ultramarathon last Friday . The race, known as…