News

BevForce Opens West Coast Office

NEW YORK — BevForce, the beverage division of Force Brands – a boutique recruiting agency that specializes in hiring strategies and organizational design for food and beverage companies – has…

Friendly Grenades: Marketing Kids Beverages

When marketing kids beverages, companies typically have two consumers in mind: the kid, who they hope will be drawn to the packaging and flavor, and the mom, who they’re looking to satisfy with the ingredients and price point.

Review: Victoria’s Kitchen Almond Water (Revamp)

Victoria's Kitchen Almond Water has unveiled a new look, and it's a big upgrade for the brand. With a full wrap label that delivers a clean and appealing vintage look, the three SKUs look polished and appealing. The revamp also addresses one of the big concerns that we had with the original rendition of the brand - - that all three flavors looked almost identical.

Pulse Beverage Signs Agreement With H-E-B

DENVER — The Pulse Beverage Corporation (OTCQB:PLSB), makers of the PULSE® brand of functional beverages and Natural Cabana® Lemonade, today announced that Natural Cabana® Lemonade is now available at more…

Coca-Cola and (RED) Aspire to End Mother-to-Child HIV

ATLANTA — Your favorite dance move could help save lives. Coca-Cola and (RED) have enlisted the help of Harry Shum, Jr. (Mike Chang, “Glee”) and the world-famous dance crew Jabbawockeez,…

Poland Spring to Sponsor New York City Marathon

NEW YORK — Poland Spring® Brand 100% Natural Spring Water is back to make a splash throughout the boroughs of New York City as a proud sponsor of the celebrated…

Jim Beam Launches New Maple-Flavored Variety

Clermont, KY (October 17, 2013) – As the holiday season inches steadily closer, Jim Beam® Bourbon has tapped the warm taste of maple to reveal the latest creation in its…

Glanbia Nutritionals to Showcase Prototypes at SupplySide West

FITCHBURG, Wis. — Ingredient innovator and formulation expert Glanbia Nutritionals will present a range of great-tasting nutritional food and beverage prototypes at this year’s SupplySide West show in Las Vegas.…