News

Review: FitAID & PartyAID

LifeAID, a company that markets a variety of beverages designed for a specific use occasion, recently launched PartyAID, a hangover a recovery drink, and FitAID, which is advertised as "a functional fitness beverage." While we understand the company’s approach to innovation, the lack of anything that ties its products (which includes GolferAID, its first product) together is a big issue.

Venus Departs Mamma Chia to Launch New Distillery

Sean Venus, who played a critical role in the development of Mamma Chia as a national brand, is leaving the company to start a new distillery. Venus has assisted with supply chain logistics and business strategy for the chia-based food and beverage company since 2010, and became the VP of Operations for Mamma Chia in October 2012.

blk. Beverages Announces Brand Extension

HOBOKEN, N.J. — blk. Beverages today announced the first brand extension of blk. Beverages since forming the company a little more than two years ago. The new brand, blk.+, includes…

Beverage School San Francisco – Strategic Advice for Startup Beverage Companies from Tetra Pak

Suleyman Moratoglu, who is the VP of Marketing and Product Management for Tetra Pak Inc. in the U.S. and Canada, will wrap up the day with a forward-looking exposition of iterative strategy for beverage companies that will be designed to help entrepreneurs see their entire product development and marketing ecosystem as a vehicle for improving their business.

Health Activists: Shaq Needs to Pick a Side

With his playing days over, Shaquille O’Neal doesn’t need to sweat free throws any longer. Instead, however, he’s got health activists calling him out.

Wells Fargo: Beverages Thrive in C-Stores on Labor Day; Pepsi Pricing Strategy Needs Work

For beverage sales in convenience stores, Labor Day was the strongest holiday weekend thus far in 2013, according to a survey conducted by Wells Fargo Securities. The survey, which represents beverage retailers from more than 10,000 C-store locations across the country, indicates that C-store beverage sales increased by 4 percent over the long weekend.

Sensient Develops Palm-Free Natural Colors Options

ST. LOUIS — Sensient Colors LLC, a business unit of Sensient Technologies Corporation (NYSE:SXT) and the global leader in color for food and beverage applications, has developed palm-free natural colors,…

Video: Body Armor’s Collins: “The Pricing Game Has Changed”

Yes, the rollout of Body Armor has featured some missteps; yes, people have noticed. But founder Lance Collins, as grizzled a beverage veteran as any, is determined to achieve success with his multi-function, “superdrink” brand. But the current ultra-competitive pricing environment for beverages, in which new products face off against highly promoted brands made by bigger companies, has made that road tougher than ever, Collins said.

Affinnova Reveals Bottle Design Trumps Taste in Vodka Brand War

Study Shows Package Design Plays Vital Role in Consumer Perception and Shelf Impact WALTHAM, Mass.–(BUSINESS WIRE)–Affinnova, Inc., a global marketing technology company that dramatically improves innovation and marketing success rates,…