Gerry David, brought on by lead investor Carl DeSantis in September, 2011 to replace founder Steve Haley, has been quietly rebuilding Celsius, a brand of “calorie burning soda” that has gone through fits and starts, both in terms of sales and strategy, since its introduction in 2005.
BOCA RATON, Fla. — Celsius Holdings, Inc., (Other OTC:CELH) the creator and marketer of Celsius(R), the world’s first and only negative calorie drink backed by clinical science, today reported that…
ZUG, Switzerland — WILD Flavors GmbH (WILD) created the WILD Global Flavor Council to consolidate and leverage the knowledge and expertise of worldwide employees to allow for a deeper focus…
Unveiled at the 2012 NACS show, Rockstar Energy Water is the company’s first foray into enhanced waters. The products, which come in three varieties, are zero-calorie and formulated with 200mg…
NEW YORK — WAT-AAH!, one of the fastest growing and most exciting functional bottled water brands in the industry, announces its “Back-2-School” advertising campaign for Fall 2013. The campaign includes …
NEW YORK — Oatworks solves the dilemma for busy consumers who want to start their day with a bowl of nutrient-rich oatmeal, but lack the time to prepare it. The…
SAN FRANCISCO — “Ozone is the perfect solution for preserving bottled water,” said Lee Comb, a Principal with G4 Water, LLC, a San Francisco based water quality projects consultancy. “And,…
JERSEY CITY, N.J. — MOJO Organics, Inc. (OTCBB: MOJO), introduces CHIQUITA TROPICALS™the exotic juice. The CHIQUITA TROPICALS™ line has launched its first four 100% fruit juice products made from tropical…
Starting this month, the coconut water company will aim to penetrate London’s marketplace with 50 branded taxis in the city.
DEERFIELD, Ill.–(BUSINESS WIRE)–Beam Inc. (NYSE: BEAM) today announced the launch of Make History™, the first ever brand campaign for its flagship Jim Beam Bourbon to span all of the brand’s…
On Monday, New York Spring Water announced new distribution partnerships with Carlson Distributing of Salt Lake City, Savannah Distributing of Savannah, Ga., R.S. Lipman of Nashville, Tenn., Wasatch Distributing of Ogden, Utah, and Winkel Distributing of Richfield and Hurricane, Utah.
Introducing Creative Collaborations with Woodkid, Aaron Koblin, Yiqing Yin and Rafael Grampá New York, N.Y., September 9, 2013 /PRNewswire/ — Today,ABSOLUT® is proud to announce a game-changing new brand campaign,…
LAKE BLUFF, Ill., Sept. 9, 2013 /PRNewswire/ — Terlato Wines, a leading marketer of luxury wines in the U.S., announced today a long-term agreement with Marnier-Lapostolle, Inc. to import and…
The Don’t Hurry Rum™ Announces Line of Premium Aged Expressions DEERFIELD, IL–(Marketwired – Sep 9, 2013) – This month, Cruzan® Rum unveils the Cruzan® Distiller’s Collection, a line of super-premium,…
