Reed’s Adds New Private Label Account in Large U.S. Retailer

LOS ANGELES, CA–(Marketwired – Dec 10, 2013) – Reed’s, Inc. (NYSE MKT: REED), maker of the top-selling sodas in natural food stores nationwide and the number two selling Kombucha line of fermented, probiotic organic teas, today announced the addition of a private label beverage into one of the top retailers in the country.

“Our unique production and flavor-crafting capabilities have attracted interest from some of the largest retailers in the U.S. for the development of their private label beverages. Reed’s rapid speed to market, coupled with our proprietary manufacturing and packing capabilities, makes us a logical strategic partner to fulfill the private label needs of our customer base. Turning large national retailers into partners is one of our key business objectives,” Commented Chris Reed, Founder and Chief Executive Officer.

Reed’s makes unique non-competitive products for 10 of the largest retailers in the country. Over the trailing 12 months ended September 30, 2013, the private label business grew 37 percent and represented approximately 10 percent of the business.

About Reed’s, Inc.

Reed’s, Inc. makes the top-selling natural sodas in the natural foods industry sold in over 13,000 natural food markets and supermarkets nationwide. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top-selling root beer line in natural foods, the Virgil’s Root Beer product line, and the top-selling cola line in natural foods, the China Cola product line. In 2012, the Company launched Reed’s Culture Club Kombucha line of organic live beverages. Other product lines include: Reed’s Ginger Candies and Reed’s Ginger Ice Creams. In 2009, Reed’s started producing private label natural beverages for select national chains. Reed’s products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada, as well as through private label relationships with major supermarket chains.
For more information about Reed’s, please visit the Company’s website at: or call 800-99-REEDS.

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