NY2O Now Offered at Circle K Stores in the Southeast
NEW YORK — NY2O, America’s premium bottled water from the Catskill region of New York State, is now available for purchase at 242 Circle K convenience stores throughout Georgia, North…
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Sensient Expands Offering of Bright and Stable Blue and Green Colors
ST. LOUIS — Sensient Colors LLC, a business unit of Sensient Technologies Corporation (NYSE:SXT) and the global leader in color, announces the industry’s first complete color spectrum of clean label,…
Video: Aloe Gloe Finds its Sweet Spot
For L.A. Libations, the introduction of its Aloe Gloe brand in 2011 marked a significant turning point for the three-year old beverage incubator. Until then, the company had developed sales and distribution strategies for a host of other entrepreneurial beverage brands, including Zico and Neuro, and had little experience with manufacturing.
True Drinks Extends Licensing Agreement Through End of 2015
IRVINE, Calif. — True Drinks, Inc., a healthy beverage provider with major entertainment and media company licensing agreements for use of their characters on its proprietary, patented bottles, today announced…
Ayala’s Herbal Tea to Debut Exclusively at Wegmans and The Fresh Market
BALA CYNWYD, Pa. — Summer is in full swing, and with consumers thirsting for healthier icy drinks, Ayala’s Herbal Water, Wegmans and The Fresh Market are offering new innovative, healthy,…
Review: Arin
Arin is a brand of Thai-inspired drinks that made its U.S. debut at the recently held 2013 Summer Fancy Foods Show. The line-up includes a black tea, a hibiscus drink and lemongrass-infused beverage. While the company did a good job with the formulation of the drinks, branding and packaging is a significant issue.
Nielsen Numbers Show Significant Drop in Diet CSD Sales
While overall sales of carbonated soft drinks (CSDs) remain weak, plummeting sales of diet CSDs represented perhaps the most intriguing revelation from a rather gloomy Wells Fargo Securities report covering Nielsen xAOC (expanded all outlets combined) sales data over a four-week period ending on Aug. 13.
IMG Licensing Partners With Novamex to Expand Jarritos
LOS ANGELES — IMG Licensing, a division of global sports, fashion and media company IMG Worldwide, announced today that it has signed an agreement with Novamex to expand its popular…
Essentia Named Official Bottled Water for Jetflow Hydration Packs
BOTHELL, Wash. — Essentia® Water, innovator of the first bottled functional water brand in the United States, has been named the official bottled water for Jetflow hydration packs. Both Essentia…
Review: Jin+Ja
A finalist in the recently held New Beverage Showdown 5 at BevNET Live Summer '13, Jin+Ja is a non-carbonated beverage made with fresh ginger, cayenne, water, sugar, lemon juice, green tea and mint tea. Positioned as a product with a variety of use occasions, Jin+Ja is nicely formulated and features some pretty solid packaging.
Scholle Packaging to Introduce New Aseptic Filler
NORTHLAKE, Ill. — Scholle Packaging will introduce their new Scholle SureFill aseptic filler for bag-in-box at PackExpo 2013. The Scholle SureFill combines advanced bag-in-box filling technologies in an operations-friendly machine. …
Pepsi MAX Commercial Features NFL Legend
PURCHASE, N.Y. — Today, Pepsi MAX will air the brand’s new TV commercial to support its latest, and biggest, gaming campaign. Debuting just ahead of the official NFL season, the…
Video: Activate Looks to Make Strides with Major Marketing Initiative, New Kids’ Line
With a deep and established presence in the Los Angeles market and having recently gained a toehold in New York City, Activate is now setting its sights on broader awareness of its cap-dispensing water brand and is prepping to launch a number of line extensions designed to reach a wider swath of consumers.
XYIENCE Increases East Coast Distribution
LAS VEGAS — XYIENCE Xenergy announces three new partnerships that significantly increase the brand’s East Coast presence: Canada Dry Delaware Valley Bottling Company, Canada Dry Potomac and Carolina Beverage Corp.-Cheerwine, …