AquaNew Announces New Bottle Size For Watt-Ahh
SARASOTA, Fla. — What began in 2007 as a local, Sarasota-based company offering an ultra pure water alternative in the huge beverage industry, has organically grown to reach a national…
News
Review: Zola Coconut Water with Espresso
The introduction of Zola Coconut Water with Espresso follows the launch of a number of coconut water and coffee blends seen over the past year. In the case of this product, Zola has done a good job formulating a balanced beverage in which the coffee does not overwhelm the coconut water, something that offers a distinct point of differentiation from competing products.
7-Eleven Celebrates National Lemonade Day With Free Snapple Lemon Daze Drinks
DALLAS — Thirsty smartphone users should grab their wireless device and main squeeze (not necessarily in that order) and head down to the nearest participating 7-Eleven store to celebrate National…
Lori’s Original Lemonade Partners With Southern Pacific Whole Foods Markets
OJAI, Calif. — Lori’s Original Lemonade is excited to announce a partnership with Whole Foods Market Southern Pacific region’s 49 locations. Both the organic Ginger Lemonade and organic Lavender Lemonade…
Kate Farms Gains National Distribution
SANTA BARBARA, Calif. — Kate Farms the creator of Komplete Ultimate Shakes – the world’s first organic dairy-free, gluten-free and soy-free ready-to-drink meal replacement shake – is excited to announce…
Ocme Aims to Consolidate Packaging Process With New System
DryBlock system is a new way to design and manage the whole packaging end of line. It combines the entire dry part of a production line into a single, integrated…
Sneaky Pete’s Enters Vitamin Shoppes
BUTLER, N.J. — Sneaky Pete’s, the first refreshing oat-based beverage announced today that its products will be carried by Vitamin Shoppes stores starting this month. Sneaky Pete’s, whose brand has…
Ventura Leaves Coba to Join PepsiCo Emerging Brands Unit
Arnold Ventura, the Stanford Business School-trained MBA who started the Coba line of Mexican themed drinks, has left the business to join PepsiCo's Naked Emerging Brands group as a natural product channel strategist.
Energy Drinks Conference — Widely Spread, Hardly Understood
Scientists have been meeting during The Use and Biology of Energy Drinks: Current Knowledge and Critical Gaps, a conference held Thursday and Friday at the Neuroscience Center Building in Rockville, Md. to try to determine the extent of research into these products, which have come under increasing regulatory scrutiny.
POPwater Teams Up with AMP Radio 97.1FM and Announces BevMo! Partnership
Los Angeles, CA (AUGUST 16, 2013) – POPwater, the healthier alternative to soda from Troy Carter and Atom Factory, has announced a partnership with Los Angeles radio station AMP 97.1FM.…
“All you gotta do is act naturally”
It seems that Ringo and the Beatles were well ahead of their time, beverage wise. Using a little poetic license, I assume they meant things should be natural. Yes, I know they didn’t really mean that, but I wanted a lead-in to the theme of natural, and I love the Beatles.
Review: Just Coco
Overcrowding, and not enough differentiation between products. In recent years, we'd be talking about the energy category (which still fits the bill), but today, the same can be said about the coconut water space. And in the case of Just Coco, a new line of coconut waters from Brazil, we have to ask: why would consumers purchase this brand over whatever they're already drinking?
Coke Defends Safety of Aspartame in New Ads
Amid growing concerns about the safety of artificial sweeteners, and faced with declining sales of its diet carbonated soft drinks (CSD) The Coca-Cola Co. has launched a series of new ads defending the company’s use of aspartame.
Sneaky Pete’s Continues to Expand Retail Distribution to U.S. Supermarkets and Convenience Stores
More than 470 Vitamin Shoppes to Carry Healthy Oat Based Drink Butler, NJ (AUGUST 6, 2013) – Sneaky Pete’s, the first refreshing oat-based beverage announced today that its products will…