News

LaCroix Revives Spree, Launches Brand Nationally at Target

Though the restaged brand bares more than a passing resemblance to Sparkling ICE, the line is, unlike the Talking Rain-owned juggernaut, an all-natural product. LaCroix has launched Spree at Target, and will position and place the brand to reach natural consumers wary of artificial and genetically modified ingredients, according to Vanessa Walker, SVP Marketing and Strategy, LaCroix Beverages Group.

Review: Gutz Energy Drink

Gutz Energy Drink, which is the flagship flavor of the company’s line of shots and energy drinks, is one of those unfortunate brands that, as is so often the case in the energy category, has put the cart before the horse.

Review: Reed’s Culture Club Kombucha (New Flavors)

Reed's has in recent months seen quite bit of traction with its Culture Club Kombucha line having gained new distribution for the products in several mainstream and natural retailers, including Kroger. With steadily increasing sales, the company recently rolled out two new varieties -- Lemon Ginger Raspberry and Passion Mango Ginger -- for the brand, and both are excellent additions to an already solid line-up.

Hendrick’s Gin Launches Quintum, a New Quinne Cordial

New York, NY (September 26, 2013) –  After several years tinkering in the laboratory, HENDRICK’S Gin Master Distiller, Lesley Gracie has perfected a new quinine cordial for bartenders to create…

Keeping Cool Under Pressure at Pack Expo

With the fresh juice craze reaching a fever pitch in the U.S., product preservation technology was featured prominently at this year’s PACK EXPO International, held from September 23-25 at the…