L.A. Angel Joins POWERCOCO Team
LOS ANGELES — POWERCOCO is proud to announce Peter Bourjos Major League Baseball starting center fielder for the Los Angeles Angels has joined their growing team of Athletes to the…
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Review: Sneaky Pete’s
Earlier this year, Sneaky Pete’s overhauled the packaging for its line of oat-enhanced drinks, and we're big fans of what the company has changed. Gone is the "Sneaky Pete" character and in its place are new fruit images, a cleaner background, and a more direct callout to the oat component in the beverages. We think the revised branding does a much better job of communicating what the line is all about.
Olympic Skier Joins ZICO Team
EL SEGUNDO, Calif. — ZICO Pure Premium Coconut Water today welcomed world-class alpine ski racer and three-time Olympic medal winner Julia Mancuso into the fold as a member of Team…
Unistraw and Wellmune Team Up at IFT
EAGAN, Minn. — Sip by sip, a new functional drinking straw for milk infuses the everyday immune boosting benefits of Wellmune WGP with a taste of Passion Fruit that tweens…
Frutarom and AB-Biotics Join to Promote Encapsulated Iron
Frutarom Health, Switzerland, and the AB-Biotics biotech company, Spain, have signed an exclusive global Agency sale and marketing agreement (effective from July 1st 2013) for marketing AB-Fortis, an encapsulated iron…
Iowa Family Launches Kickstarter Campaign, Brews Kombucha and Root Beer
FAIRFIELD, Iowa — Shaktea Kombucha, a producer of hand-crafted, raw organic kombucha and Jack’s Real Root Beer, a brewed organic root beer announced the launch of their Kickstarter campaign to…
PURE SWISS Broadens Footprint
SAN FRANCISCO — PURE SWISS AG, a Swiss premium mineral water brand has reached agreements with the eminent AKiN’s and Chamberlin’s Natural Foods retailers who have stores across Oklahoma, Missouri,…
Triathlete Joins Rockin’ Refuel Team
PHOENIX — Rockin’ Refuel® by Shamrock Farms announced today that professional triathlete TJ Tollakson has joined Team Rockin’ Refuel, an elite group of athletes and fitness advocates who drink the…
Kill Cliff Unveils New Flavor: Double Awesomeness
Naturally sweetened recovery drink – in Rexam 12oz. SLEEK® cans – now dressed in red and better than your mama’s fried chicken & biscuits on Independence Day ATLANTA, July 9,…
Kroger Buys Harris Teeter For $2.5 Billion
The Kroger Company is expanding more than its natural, organic beverage options. It’s also expanding its already massive footprint, moving more heavily into the southeast and mid-Atlantic markets via acquisition.
The Coca-Cola Company and World Wildlife Fund Expand Global Partnership
Partnership and Company set ambitious global Water, Climate, Packaging and Agriculture performance goals ATLANTA, July 9, 2013 /CNW/ – The Coca-Cola Company and World Wildlife Fund (WWF) are working to…
Reed’s Culture Club Kombucha Now Available at Giant Eagle
LOS ANGELES, Calif. — Reed’s, Inc. maker of the top-selling sodas in natural food stores nationwide, announced today that Giant Eagle has authorized Reed’s Culture Club Kombucha throughout their stores…
ACTIVATE Drinks Announces ‘Stop Vitamin Cruelty’ Campaign
LOS ANGELES — ACTIVATE Drinks, a leading innovator of nutrient-enhanced waters and pioneers of the fresh twist cap technology, today announced its summer 2013 advertising campaign, “Stop Vitamin Cruelty,” highlighting…
Karma Culture LLC Launches New Marketing Campaign
PITTSFORD, N.Y. — Karma Culture LLC recently launched a comprehensive consumer marketing campaign focused on raising awareness of Karma Wellness Water, increasing trial of the product and spreading good karma.…