Cheribundi’s Challenge: Amplify Its Athletes
Cheribundi CEO Brian Ross said that about 90 teams from the NHL, NFL, MLB, NBA and NCAA regularly drink his company's tart cherry juice, but most consumers don't know that yet.
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Review: L.I.F.E. Energy
L.I.F.E. (aka “Let It Fly Energy”) Fruit Punch is a “vitamin enhanced energy drink” that is sweetened with sucralose and stevia. For the most part, we enjoyed the formulation of the beverage, but the design of its package and the branding of the product (beginning with the name itself) are both causes for concern.
Sell the Portfolio: Coke’s VEB Brands To Combine Sales Teams
Coca-Cola’s Venturing and Emerging Brands Unit (VEB) is planning to reorganize the sales forces of its three wholly-owned entrepreneurial brands into a single unit capable of selling its portfolio throughout the Coke system, BevNET has learned.
Video: Pieces in Place, Zola is in Execution Mode
Profitable and continuing to evolve, Zola’s restaged “Fruits of the World” platform and rapid ascension as a player in the coconut water category have positioned the company for sustained growth in both natural and mainstream retail channels. With the pieces in place, founder Chris Cuvelier and his team are pressing forward -- and not looking back.
Review: Diabolo Loco Acai Berry Guava
Diabolo “Loco” Acai Berry Guava is a reduced-calorie energy drink and one of two varieties that make up the brand’s “Energizing Collection.” While we’re not sold on the company's segmentation of “Refreshing” and “Energizing” products (all of them look like energy drinks), this is definitely one of the more enjoyable varieties that we’ve sampled from Diabolo.
Oceans Omega Introduces Omega-3 Fortified Liquid Health Shots
PARAMUS, N.J. — Oceans Omega, a leading supplier of water-soluble Omega-3 EPA and DHA ingredients for food, beverage, nutritional and pet care products, announced today the world’s first commercially produced…
Clinical Study Demonstrates ChromaDex’s Caffeine Alternative
IRVINE, Calif. — ChromaDex Corp.® (OTCQB: CDXC), an innovative natural products company that provides proprietary, science-based solutions and ingredients to the dietary supplement, food and beverage, animal health, cosmetic and…
Califia Farms Launches New Website
BAKERSFIELD, Calif. — Califia Farms’ sleek new website boasts comprehensive product information, a store locator, company background and sustainability information, a robust FAQ, and multiple touch points for fans to…
Island Club Brands Introduces General Beauregard Dixie Vodka
Charleston-based Craft Spirit Targets Southern Men CHARLESTON, S.C., Sept. 25, 2013 /PRNewswire/ — Island Club Brands (ICB) today announced the introduction of General Beauregard Dixie Vodka, an all-American handcrafted spirit…
Reed’s Announces GMO-Free Labeling on All Products
LOS ANGELES — Reed’s, Inc. (NYSE MKT: REED) announced today that it will start labeling all of its products as GMO-free. While all of Reed’s products are currently non-GMO, the…
LIVE Kombucha Soda to Unveil New Branding Strategy
AUSTIN, Texas — LIVE Kombucha Soda, an Austin company that has recently hit the functional beverage market with a new spin on the ever popular drink. LIVE Soda began as…
I AM Enlightened Creations to Unveil New Look and Products at Expo East
EDISON, N.J. — Liquid nutritional supplement company I AM enlightened nutrition has undergone a complete brand transformation. Now known as I AM ENLIGHTENED CREATIONS, the company is set to unveil…
REMINDER: Submit Your Brand for BevNET’s New Beverage Guide and Best of 2013 Awards
If you haven't already, now is the time to secure your spot in BevNET's New Beverage Guide, the most comprehensive collection of non-alcoholic beverages compiled annually, and our 10th annual “Best of” awards. The deadline to submit your brand for inclusion is October 18, 2013.
Youthtopia Releases Two New Alley Oop Flavors
CLEVELAND — If it’s all about the taste then new Alley Oop™ sports drink, the next big thing in the isotonic/hydration sector is going to capture the imaginations and taste…