LAS VEGAS — XYIENCE Xenergy, the official energy drink of the UFC®, is pumped to announce its “How Do You Say XYIENCE?” video contest, which runs now through Nov. 15, 2013. Hosted on the XYIENCE Facebook page, the contest asks fans to create and submit an original video that helps people to understand how to correctly pronounce XYIENCE. One lucky winner will take home the grand prize, which includes a one-year supply of Xenergy, a XYIENCE backpack, T-shirt and other swag. The Facebook contest is open to U.S. residents who are 18 years of age or older. There is no purchase necessary to participate. Contest details are available at www.facebook.com/XYIENCE.
The contest is inspired by “Xy-What?”, a video that features XYIENCE team athletes Dan Hardy, UFC welterweight fighter and Mike Escamilla, a BMX pro and extreme stuntman. The two duke it out while searching for people who can pronounce XYIENCE correctly. The video was recently featured in a Las Vegas Business Press cover story about branding initiatives for companies with hard-to-pronounce names.
“We know our true friends, fans and followers already know how to pronounce XYIENCE like pros, but we believe there is still work to be done to educate others about our hard-to-pronounce appellation,” said John Lennon, XYIENCE’s president.
The first energy drink created by a nutrition company, XYIENCE (pronounced zy-ince, meaning extreme science) Xenergy (pronounced zen-er-gy, meaning a blend of Zen and energy) has been a pioneer of sugar-free, zero-calorie energy beverages. Positioned as the energy drink of the health club, XYIENCE Xenergy is marketed to adults over the age of 18. Contest rules stipulate that video entries cannot promote excessive consumption of Xenergy drink products or relate to children under the age of 18 in any way.
“Whether you’re an aspiring videographer or just like to point and shoot with your smart phone, XYIENCE encourages everyone to get creative and participate in this promotion,” said Aimee Wenske, XYIENCE’s marketing coordinator who oversees the brand’s social media. “So have fun with friends and family members who still need to be schooled in the art of XYIENCE pronunciation.”
About XYIENCE (pronounced zy-ince)
Headquartered in Las Vegas, XYIENCE products are designed to support an active and healthy lifestyle.
Xenergy (pronounced zen-er-gy)
The official energy drink of the Ultimate Fighting Championship® (UFC®), Xenergy is the fastest-growing brand in its category. The first energy drink created by a nutrition company, Xenergy is a sugar-free, zero-calorie beverage that is made with all-natural flavors and colors. Xenergy energy beverages are available in Frostberry Blast, Cran Razz, Fruit Punch, Mango Guava, Blu Pomegranate, Cherry Lime, Tangerine Twister and Melon Mayhem. The Xenergy energy family also includes: Xenergy + Lemonade Pineapple and Raspberry and Xenergy + Tea Honey Ginseng and Raspberry Acai. Xenergy + Hydration Grape and Tropical Punch are non-caffeinated beverages fortified with electrolytes and a blend of B vitamins.