MyCause Water Launches Charitable Initiative

MECHANICSVILLE, Md. — MyCause Water announces a new partnership with A&P and its affiliates in support of breast cancer research. The “What is the Pink Cap?” initiative is an extension of MyCause Water’s existing business model where five cents of every bottle of water sold is donated to the buyer’s charity of choice.

MyCause Water has created a special version of their bottled water featuring a pink cap that will be sold at A&P, Pathmark, Waldbaum’s, Superfresh and The Food Emporium locations in the Northeast and Mid-Atlantic U.S. For each pink-capped bottle sold, MyCause Water and A&P will each donate five cents to breast cancer research, and the original five cents will be donated to the buyer’s charity of choice. Totaling to a 15-cent donation per unit sold.

“When each of us gives a little bit, we can create dramatic and phenomenal change,” said Michael Fitzgerald II, founder & CEO of MyCause Water. “This has been our belief since the beginning and we are thrilled to be partnering with a like-minded company that shares our mission of support and giving. When we approached A&P they were immediately on board and together we are making a commitment to end breast cancer.”

“We believe that through small everyday actions, individuals can create a ripple effect of positive change,” shared Michael Fitzgerald, MyCause Water co-founder & CFO. “What may start as a socially conscious choice to buy a bottle of water with a pink cap could turn into a cure for cancer.”

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About MyCause Water

Established in 2011 by the father-son team of Michael Fitzgerald and Michael Fitzgerald II, MyCause Water is dedicated to helping consumers change the world. For every bottle of MyCause water purchased, five cents is donated to the cause of the buyer’s choice. MyCause Water currently partners with more than 40 non-profits. With a commitment to sustainability, MyCause Water’s square bottles are 100% recyclable and are designed to use the least shipping material possible. MyCause Water only uses products manufactured in the U.S. MyCause Water is the winner of three major industry awards: The Berkeley International Water Tasting Gold Medal and 2012 Best Package and Design, and the 2012 Beverage World BevStar Award for “Best Bottled Water.” Learn more at

About A&P

Founded in 1859, A&P is one of the nation’s first supermarket chains. The company operates more than 300 stores in six states under the following trade names: A&P, Best Cellars, Food Basics, The Food Emporium, Pathmark, Superfresh and Waldbaum’s.