Ohanafy Partners With NASCAR Driver No. 51 Justin Haley, Fueling Beverage Expansion
Ohanafy, the leading beverage management platform built on Salesforce, announced its partnership with NASCAR driver No. 51, Justin Haley.
News
Marketing: Olivia Culpo Has ‘Zero to Hide’ in BODYARMOR Campaign; Coca-Cola, Recover180 Take Center Court
BODYARMOR has tapped model Olivia Culpo and her fiancé, 49ers running back Christian McCaffrey – a longstanding partner with the sports drink brand – for its first-ever campaign for its latest release, Zero Sugar.
Backed by New Investment, GNGR Labs Looks Beyond NYC
New York-based GNGR Labs has secured a low seven-figure investment round led by Gather Ventures and with participation by Bochi Investments, representing the brand’s first outside money.
Expo West 2024: Sanzo CEO Sandro Roco Talks Brand Evolution, New Investors
Sanzo CEO and founder Sandro Roco spoke with BevNET managing editor Martin Caballero about a range of topics, including the genesis of Simu Lui and Steve Aok’s involvement and the evolution of his pitch decks to investors and retailers.
Y’all Sweet Tea Getting Set To Launch 7 Brand New Flavors, Expand Into More Grocery Retailers
Y'all Sweet Tea has announced to BevNet exclusively that they are getting set to release next month through June 2024, seven brand new flavors.
Expo West Notebook: Chobani ❤️ La Colombe; Super Coffee Relaunches Espresso RTD
Our latest news roundup from Expo West 2024 dives into La Colombe’s revamp under Chobani’s ownership, how Super Coffee is fine tuning its identity (and portfolio) to match demand, and ITO EN’s eye-catching collaboration with LA Dodgers superstar Shohei Ohtani.
Vertosa, Dohler Partner on Ingredients Deal
Having already created a proprietary technology to infuse cannabis into food and beverage products, Vertosa is looking to solve another problem: making those products taste good.
Taste Radio: This Simple Mantra Is At The Core Of RIND’s $25M Success Story
Matt Weiss, the founder and CEO of sustainable and better-for-you snack brand RIND Snacks, speaks about how the company maximizes the value of outside capital, utilizing alt-retail channels, foodservice and travel stores to drive cash flow and why investing early in brand ethos and a polished product has consistently paid dividends.
Sidekick Soda Enters U.S. Market With Exclusive Launch in Erewhon
Sidekick Soda, the vibrant and health-conscious soft drink brand from New Zealand, is excited to announce its launch into the United States market at Erewhon, a renowned health-food mecca in Los Angeles.
Equator Coffees Unveils New Packaging Design, Reflecting Brand Evolution and Vision for the Future
Equator Coffees is proud to announce the launch of its new packaging design, marking a significant step in the brand's evolution as it approaches its 30th year milestone in 2025. The redesigned packaging not only pays homage to Equator's rich legacy but also sets the stage for a future filled with optimism, action, and a renewed commitment to excellence.
Entrepreneur Daymond John Joins Once Upon A Coconut as Equity Partner
Once Upon A Coconut is thrilled to announce a significant milestone in its journey, as the renowned entrepreneur and "Shark Tank" star, Daymond John, joins the brand as an equity member. This partnership marks an exciting chapter for Once Upon A Coconut, which has captured the attention of one of the most influential business minds in the industry.
Califia Farms Introduces Organic Plant-Based Creamers with No Gums or Oils
Califia Farms, a leading, premium, plant-based beverage brand, today announced the launch of Organic Almond Creamers, the only plant-based creamers on the market that are USDA Certified Organic and made with simple ingredients and no gums or oils.
Waterloo Launches New Flavor & Brings Back Fan Favorites
Waterloo Sparkling Water, known for its authentic flavors and lively carbonation, today announced the newest addition to its lineup, Raspberry Nectarine. This new-flavor launch coincides with the everyday return of Tropical Fruit, now available year-round after high consumer demand during its limited time offering last summer.
Jones Soda Unveils New Operations Team to Bolster Company Growth and Innovation
The new team is effective immediately, reporting to Jones CEO David Knight. "I am excited to welcome new team members to Jones," said Knight. "All bring a wealth and range of beverage and operational experience and relationships. It is great to have some of my PepsiCo alumni joining Jones."