Real Water Remains Committed to Shrinking Carbon Footprint
LAS VEGAS — Mastering the three Rs of environmentalism – reduce, reuse, and recycle – Real Water has become a leader in the green-practices business community. Real Water is purified…
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Diverse Beverage Innovation Recognized
From HPP juices to evolving forms of energy products, the non-alcoholic beverage industry is being lauded for innovation. Some of these companies have been showcased in lists recently assembled by Forbes and BrandInnovators.com, confirming the diverse roots of ready-to-drink beverage trail blazers.
Review: Nu Smoothie
While Nu Smoothie is certainly a straightforward product -- it's a 100 percent blend of purées and juices -- we're left feeling as though the company is chasing a juice/nectar market that existed a decade ago.
Casey’s Clarifies Energy Drinks Policy
Casey’s General Store was viewed as an operation that had adapted to changing times following a report from a Kansas City, Mo., television station indicating that Casey’s had enacted a restriction on the sale of energy drinks to minors. The report quickly snowballed to other parts of the country. Only problem: Casey’s wasn’t actually adapting — it was following its own status quo.
Virginia Dare Announces Presence in Madagascar
BROOKLYN, N.Y. — The American flavor company Virginia Dare has established a broad partnership with one of Madagascar’s most experienced vanilla exporters, SOARARY. In an agreement finalized in March 2013,…
Evamor Alkaline Water Agrees With Crescent Crown Distributing
COVINGTON, La. — Evamor, an alkaline water with the highest natural pH among domestic brands, today announced a distribution agreement with Crescent Crown Distributing Co., Inc. Crescent Crown will deliver…
ZICO Partners With Bruno Mars on Tour
EL SEGUNDO, Calif. — ZICO Pure Premium Coconut Water has officially partnered with Bruno Mars for The Moonshine Jungle Tour, providing natural Oomph from coconuts, as the official non-alcoholic beverage…
Bloomberg Soda Ban Rejected Again
The opinion of a New York State appeals court mirrored what many denizens have muttered to themselves since Mayor Michael Bloomberg first hatched his soda ban efforts: too much power.
Witness List: Committee to Call Red Bull, Rockstar, Monster
The first set of witnesses to be called for questioning by the U.S. Senate Committee on Commerce, Science, and Transportation during tomorrow's hearing on energy drink marketing includes representatives from the three biggest energy drink companies in the U.S., including Rodney Sacks, the chairman and CEO of Monster Beverage Corp.
UFC Fighter and XYIENCE Athlete to Sign Autographs in Boston
LAS VEGAS — XYIENCE Xenergy, the official energy drink of the UFC®, announces that on Saturday, Aug. 17, 2013 former UFC Welterweight Champion and XYIENCE team athlete Matt “The Terror”…
Mims Distributing Company Adds Playboy Energy Drink
RALEIGH, N.C. — Mims Distributing Company, a beer distributor that services a nine-county area in and around the Triangle, has announced that it has added Playboy Energy Drink to its…
Sparkling ICE Partners With TEAM Enterprises
FORT LAUDERDALE, Fla. — Sparkling ICE is the fastest growing non-alcoholic beverage in the United States. As part of a fully-integrated marketing program to further its growth in 2013, TEAM…
U.S. Senate Committee to Explore Energy Drink Marketing Tomorrow
The debate over energy drink safety is moving to the U.S. Senate tomorrow with the start of hearing in the Committee on Commerce, Science, and Transportation examining the way energy drink companies market their products.
Review: Oatworks
Oatworks recently unveiled a revamp of its ready-to-drink oat-based beverages. Now promoted as an “oat-powered natural smoothie,” the three-SKU drink line features new packaging and a tweak in formulation of the drinks to create a slightly more viscous mouthfeel. Have the updates to the brand changed our opinion of the products? Not exactly...