Connecticut — Former vitaminwater executive management team members Dr. Carol Dollard and Michael Venuti have announced the addition of another vitaminwater heavy hitter to the Agua Enerviva management team. Gary…
Four years after the launch Coca-Cola’s Freestyle, an innovative soda fountain dispenser that allows consumers to create customized drinks, PepsiCo will begin testing “Touch Tower,” a new machine that gives people the ability to add a variety of flavors to a range of its soda brands, according to the Associated Press. News of the test launch was first reported by industry publication Beverage Digest.
SAN FRANCISCO — Athletes and active individuals who want to stay hydrated and performing at their peak now have a new rehydration solution comparable to a drinkable IV. SOS is…
LOS ANGELES — In the wake of a record breaking launch with Sean “Diddy” Combs and Mark Wahlberg garnering over 2.6 Billion impressions, AQUAhydrate has announced a new athlete program, …
MarketsandMarkets, a market research and consulting firm, projects that by 2018, the global market for sugar substitutes will be worth $13.8 billion. Based on increasing awareness, consumption and demand for low-calorie sweeteners including stevia, sorbitol, tagatose, aspartame, sucralose and xylitol, MarketsandMarkets expects the sugar substitute market to achieve a compound annual growth rate (CAGR) of 4.5 percent over the next five years.
AUSTIN, Texas — Big Red Inc., America’s original and best-selling red soda, will give away thousands of summer themed prizes. Starting this week, Sweet Smooth Summer themed Big Red and…
Coco Libre, an emerging leader and innovator in the certified organic coconut water category, is running a series of ads on kiosks throughout the city of New York. The ads…
With apparently no immediate options for new financing, Skinny Nutritional, the marketer of Skinny Water, a line of zero-calorie, electrolyte-infused waters, has filed for Chapter 11 bankruptcy protection in order to protect its brand name and other intellectual property rights from falling into creditors’ hands, the company announced on Wednesday.
Sergio Zyman, the former chief marketing officer of The Coca-Cola Company and the chairman and founder of Zyman Marketing Group, was appointed to Castle’s board of directors, it was announced Thursday in a release.
Over the past few years, I’ve become more aware of the “enhancers” that are taking a larger role in our industry. “Enhanced beverages” have been a major part of the industry for many years now. From the original SoBes and Vitaminwaters to present day functional products, these drinks now dominate the retail landscape and are the major drivers of volume in many categories.
NEW YORK — WAT-AAH!, a NYC based company that provides a line of functional bottled water for kids and teens, founded in 2008, will be featured in the newest music…
ATLANTA — In Zone Brands, the privately held children’s beverage company that creates healthy juice drinks for children, launches its promotional Disney Pixar Monsters University character tops for its TummyTickler…
Inspired by the emergence and popularity of the so-called “Paleo diet,” Amara has reformulated and repositioned its detox and recovery product into a “raw” superfruit drink. The revamped beverage, a carbonated blend of raw CoffeeBerry and Maqui berry extracts, caffeine, B-Vitamins and antioxidants, now undergoes a first-of-its-kind co-packing process in order to maintain a raw liquid and a long shelf life without the use of high pressure processing (HPP) or pasteurization.
One Day Boot Camp & Networking Event: “Financing Your Consumer Products Company” Natural, Organic, Specialty, Retail & Premium May 23, 2013; 8:00am-4:30pm; San Francisco, CA The Natural Products Consulting Institute…
