Evolve is Muscle Milk’s new “naturally flavored protein shake” that is geared towards female consumers. All in all, what they’ve put inside the carton is a credible and enjoyable formulation, with 12g of protein, 20 vitamins and minerals, 5g of fiber, and Tonalin, an ingredient that is marketed as helping reduce body fat. We think they’ve got a nice start that, with a few packaging tweaks, could certainly be a formidable offering.
Robberies, vendettas and crude language… it’s just another run-of-the-mill week for the beverage industry.
SAN FRANCISCO, Calif. — CircleUp, the leading equity-based crowdfunding platform, announced today it has closed a $7.5 million Series A financing, the largest raise for an equity-based crowdfunding site. With…
Beckart Environmental, Inc., of Kenosha, Wisconsin, has announced the expansion of its wastewater treatment solutions to the beverage and brewing industries with innovative anaerobic wastewater systems designed particularly for high…
NAPERVILLE, Ill. — Portola Packaging, Inc.’s North American facilities reduced energy usage by almost 30% and recycled approximately 9 million pounds of material over the past three years. The company,…
WASHINGTON — According to the Corn Refiners Association, true consumer groups are supposed to be independent of commercial interests that could bias their agenda and compromise their integrity. Then there…
LOS ANGELES — POM Wonderful 100% Pomegranate Juice, the leading premium refrigerated juice, takes a bold step in innovating the category by powering up the produce aisle with a re-imagination…
CHICAGO — ITW Muller, a leading manufacturer of both innovative stretch wrap equipment and high quality stretch wrap film, introduces its highly mobile GW-4100 robotic pallet wrapper. This latest solution…
LOS ANGELES — POPwater, the new beverage company launched by Atom Factory and Troy Carter has partnered with Haralambos Beverage Company, the largest New Age beverage distributor for the Los…
ATLANTA–(BUSINESS WIRE)–The Coca-Cola Company today announces four global business commitments to further contribute to healthier, happier, and more active communities. These commitments, which apply to the more than 200 countries…
Less than 18 months since the brand’s debut, Golazo, which markets a line of soccer-inspired energy and sports drinks, has more than tripled the number of retail locations where its products are sold. The company today announced that Golozo drinks are now sold in 1,600 stores in eight states throughout the West Coast, including all Safeway and Whole Foods locations in the region.
High-end water continues to grow as Smartwater and Fiji strongly outpaced gains for the rest of the category. That said, evian appears to have slowed ahead of new bottle innovation and other varieties that Symphony IRI lumps into the category, like the Vitaminwater family, SoBe and Capri Sun are also showing some share erosion.
AUBURNDALE, Fla. — The future of Florida orange juice is looking brighter today. Coca-Cola is supporting the state’s largest citrus planting in 25 years with a commitment to purchase approximately…
NASHVILLE – Aquation Brand Xylitol Water launched in early 2012 with a promise of creating a new category of oral care beverages harnessing the clinically proven benefits of tooth-friendly, non-GMO…
