LycoRed Develops New Beta-Carotene Colorants

LycoRed Ltd., Israel, has developed new and innovative beta-carotene colorant formulations delivering high-intensity coloring. Lyc-O-BetaTM Intense and BetaCoteTM Intense deliver increased color intensity allowing for lower colorant usage. LycoRed will present this state-of-the-art beta-carotene colorant line at Drinktec on September 16-20, 2013.

“The LycoRed R&D team of scientists worked around the clock to develop the most recent innovative colorants for food and beverage applications,” says Roee Nir, Global Commercial Manager of Color for LycoRed. “Moreover, these new, high-intensity, beta-carotene colorants are aligned with our sustainable strategy to help food and beverage manufacturers bring value-added products to the market. Lyc-O-BetaTM Intense and BetaCoteTM Intense allow our customers to significantly reduce costs and enables them to create clean-label and vegetarian products at highly competitive prices.”

The advantages of Lyc-O-Beta and BetaCote Intense include higher color intensity than any other beta-carotene colorants on the market. They deliver a final product color shade similar to competitive products. Additionally, compared to other technologies, these colors from LycoRed are extremely resistant to the fading that can occur as a result of pasteurization and other stressful processes.

“Manufacturers, especially makers of beverages, consider higher colour intensity and stability their top priorities when it comes to natural colorants,” explains Nir. “Another critical parameter for decision makers is color solubility.”

LycoRed’s innovative new beta-carotene colorant products line is highly soluble and is available in a concentrated liquid form for user-friendly processing and production. It is non-foaming and avoids clumping issues common to some powdered colorant formats, making it ideal for use in ready-to-drink beverages.

Available in both natural and nature-identical sources, the colorants are not only vegetarian but kosher and halal and certified free of any allergenic ingredients (as listed in the EU’s Directive 2003/89/EC and these identified in the EU FOOD Allergen Labeling and Consumer Protection Act of August 2nd 2004). These colorants are also free of DCM (dichloromethane), a common ingredient found in beta-carotene powder products.

About LycoRed

LycoRed is a science-based company with regional facilities in the U.S., Europe, Israel and Asia. It supplies natural carotenoids and a wide range of other natural nutritional and coloring ingredients to the dietary supplement, functional food and beverage and nutricosmetic industries, worldwide.