News

Aiming for Enhancement

Adapting to the millennial generation’s desire for variety and convenience (dubbed “the chill hustle” by MTV trendspotter Nick Shore at BevNET Live Winter 2012), a multitude of brands have altered their approach to beverages. It’s not just what the beverage is—it’s what you can add to the beverage. As a result, powder and liquid enhancers have further cemented their positions in the beverage industry, symbolizing the new-age thirst for portable interaction and healthy products.

Review: Motto Sparkling Matcha Green Tea

Motto is a new brand of sparkling matcha teas made with honey, agave nectar, lemon juice and apple cider vinegar. The brand has done well to hit the ground running with an excellent flavor profile and a minimalist, yet striking, label and bottle.

Pulse Secures Distributor for Ohio and Kentucky

DENVER — The Pulse Beverage Corporation, makers of PULSE brand of functional beverages and Cabana 100% Natural Lemonade, today announced that it has secured Heidelberg Distributing Company, based in Ohio,…

Sparkling Ice Ups Stock in Lemonade

Sparkling Ice, the core brand of TalkingRain Beverage Co. and one of the fastest growing non-alcoholic beverage lines in the country, has expanded its lemonade portfolio with three new flavors: Raspberry Lemonade, Strawberry Lemonade and Lemonade with Tea.

Review: Runa Clean Energy

Natural and organic energy drinks are becoming an increasingly familiar sight these days with a number of new entrants hitting the market following debuts at the 2013 Natural Products Expo West show. One of the companies throwing its hat into the ring is Runa, which markets a range of Amazonian guayusa tea products, and recently launched Runa Clean Energy.

LaCroix Sparkling Water Makes Canadian Debut at Target

LaCroix Sparkling Water, the #1 U.S. domestic sparkling water brand [in a can], makes its Canadian debut in Ontario at Target stores.  Target has announced plans to open 124 stores…

Brand Action Team Expands Operations to Manhattan

AVON, Conn. — Brand Action Team, an industry leader in beverage alcohol marketing, announced today the addition of a New York office to serve as headquarters for its newest division,…

Columbia Gorge Organic Introduces New Look

HOOD RIVER, Ore. — Columbia Gorge Organic has announced the launch of a new label design and website. The updated look highlights the “CoGo Journey from Farm to Bottle.” “We…

WILD Unveils Traditional Chinese Medicine (TCM) Blends

WILD’s TCM blends raise bar on efficacious, great tasting herbal products Erlanger, KY & Zug, Switzerland (PRWEB) May 02, 2013 – WILD Flavors, Inc. (WILD) is excited to present their…

Little Hug Fruit Barrels Launches Brand Refresh

American Beverage Corporation is refreshing the Little Hug Fruit Barrels brand in 2013 with the introduction of three delicious new flavors and an all-new Berry Blends Variety Pack. Little Hug…

Southwest Airlines Welcomes vitaminwater Onboard

In Celebration, Carrier Launches Sweepstakes to Give Away a Year of Free Travel and vitaminwater! DALLAS, May 1, 2013 /PRNewswire/ — Southwest Airlines (NYSE: LUV) announced today the addition ofvitaminwater…

Maverick Innovations to Launch at IFT in Chicago

Steve Pearce, Established International Flavorist Who Recreated “The Smell of Space” for NASA, Announces New Company May 3, 2013 – Maverick Innovations, a North Carolina based company specializing in natural…