Colin Kaepernick Joins SK Energy Team
NEW YORK — SK Energy Shots announced today that Colin Kaepernick, quarterback for the San Francisco 49ers, has joined the brand as an ambassador. Kaepernick, who during the 2012 season…
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Review: Project Fresh
Based in New Haven, Conn., Project Fresh is a new line of raw, cold-pressed juices that are marketed as "raw organic craft cleanses." The drinks, which quickly gained distribution throughout Whole Foods' North Atlantic region, come in five varieties. In our sampling of three of the flavors, it's clear that the company has created an excellent array of juice blends, with some pretty solid branding behind the line.
Beverage Lawsuits: Cane Juice Ruling Could Be Sweet, But Legal Heat Remains
Following a busy week in litigation circles, a break in a pair of cases unrelated to the beverage industry might offer a glimmer of hope for brands in several ongoing food and beverage court battles. But labeling remains a flashpoint for dozens of civil suits across the country, with attorneys continuing to parse labels for any potential ingredients or marketing statements that might allow some leverage against FDA guidelines.
Koa Organic Water Begins Kickstarter Campaign
Koa Organic Water isn’t on trend simply because of its lack of calories and sugar. The brand also has a Kickstarter campaign.
Review: Blossom Water
Blossom Water, which describes itself as an “all natural essence water,” is a line of fruit- and flower-enhanced drinks. Sweetened with agave and erythritol, the waters are sophisticated, but, very drinkable. However, in the long run, the packaging will need some work.
Ocean Spray Announces New Global CMO
LAKEVILLE-MIDDLEBORO, Mass. — Ocean Spray Cranberries, Inc., a grower-owned cooperative, today announced the appointment of Thano Chaltas to the newly created role of Global Chief Marketing Officer. Chaltas will be…
Pepsi Bottling Veteran King New Cytosport CEO
Rob King, a former Pepsi Bottling Group (now Pepsi Beverages Co.) executive who has worked closely with Cytosport and its key investor TSG Partners, was named CEO of the sports nutrition company Monday.
Taste Tests on Display at IFT
Beverage scientists shared their latest sweetener compositions earlier this month at the Institute of Food Technologists (IFT) conference at McCormick Place South in Chicago.
Bolthouse Farms Heading Into Convenience
Now that it's a Campbell's property, Bolthouse Farms is starting to flex some multi-channel muscle.
Red Bull Flugtag 4-Pack Features Mobile Game
SANTA MONICA, Calif. — It’s a bird, it’s a plane, it’s a Red Bull Flugtag craft! Now officially on store shelves, a limited edition Red Bull Flugtag 4-Pack celebrates the…
Coca-Cola and California Pizza Kitchen Announce Product and Marketing Agreement
LOS ANGELES — California Pizza Kitchen, the authority on California-style pizza and industry leader in creative dining, in partnership with The Coca-Cola Company (NYSE:KO), the world’s largest beverage company, today…
Review: Plan Tea – New Varieties
Brooklyn-based Plan Tea has launched two new varieties -- Masala Chai and Green Tea with Mango -- to its line of organic teas. Well-formulated and incorporating a couple new packaging changes, the products are excellent additions to the brand.
Coca-Cola Board Elects New Director
ATLANTA — The Board of Directors of The Coca-Cola Company today elected Ana Botín as a Director of the Company, effective immediately. Botín, 52, is CEO of Santander UK plc,…
Ocean Spray Introduces New Citrus Juice Blends
LAKEVILLE-MIDDLEBORO, Mass. — They call them the “lazy days” of summer but they should be coined the “crazy days” of summer. Don’t let the abundance of barbecues, wedding celebrations and…