As ZICO gears up for national distribution within the Coca-Cola Co. system, the coconut water marketer has announced that Scott Uzzell will join the company as Chief Commercial Officer and EVP of Sales. The change in leadership and shift in distribution follows a marketing and public relations shake-up for ZICO earlier this year.
And the rich (hope to) get richer. Aiming to capitalize on growing year-round demand for iced coffee – and extend its domination of the ready to drink coffee category - Starbucks has launched a new line of bottled coffee drinks. Quietly and with very little fanfare, Starbucks has introduced Starbucks Iced Coffee, a four-SKU line of blended coffee and milk products, at select grocery retailers in Boston, Hartford, New York and Philadelphia.
While most carbonated soft drinks face a decline in demand, a range of new and innovative of boutique and gourmet sodas has elicited renewed appeal in the category. One such brand is Brooklyn Soda Works, and in our review of two of its offerings, Root Beer and Apple and Ginger Carbonated Fresh Juice, we feel that the company has done an excellent job in formulation and packaging.
The man who has been dubbed “The Big Aristotle,” “Shaq Fu,” and “The Diesel” can now add a new nickname to his unrivaled list: “Big Blue.” BLUE04, which markets an oxygenated water, announced today that Shaquille O’Neal, a four-time NBA champion and 15-time NBA All-Star, has taken an ownership position with the company.
ATLANTA — While the team from Baltimore took home the championship Sunday night, a cast of Showgirls raced to a victory of their own. They bested their desert rivals, the…
IRVINE, Calif. — West Coast Chill Pure Energy, The Natural Evolution of Energy Drinks, which contains NO SUGAR, NO CAFFEINE, and NO ARTIFICIAL SWEETENERS and which is also available in…
ATLANTA — Showing your heart is always on-trend. That’s why Diet Coke and actress Minka Kelly are blending fashionable style and the power of expression to support The Heart Truth …
LEE’S SUMMIT, Mo. –– Dr. Herbert E. Dempsey announced no matter what your age, effective and reliable muscle cramp care is an important health care need. Do you awaken in…
BALTIMORE — Coke Zero is offering a special toast to celebrate the 2012 World Champion Baltimore Ravens with the release of a limited-edition commemorative can. The specially-designed, collectible cans, proudly…
LOS ANGELES — While dairy farmers may be concerned about the increase in milk prices, the USDA still recommends three daily servings of milk or milk products to maintain a…
SEATTLE — Sparkling ICE, part of the TalkingRain portfolio of beverages, is proud to announce the launch of two new flavors: Crisp Apple and Peach Nectarine. Created to meet consumer…
Iconic Tea Brand Challenges Tea Lovers to Use Popular Instagram Platform to Connect and Share Feel-Good Moments ENGLEWOOD CLIFFS, N.J., Feb. 4, 2013 /PRNewswire-USNewswire/ — Lipton®, America’s favorite tea brand,…
Jane Prior, who joined the coconut water company in 2010 as director of consumer marketing, has been promoted to vice president of marketing for the U.S. Prior moves into the role vacated by Jeff Rubenstein, who is now the vice president of global strategy for Vita Coco, working from Miami. Rubenstein will work closely with CEO Michael Kirban on the company's endeavors in Europe and Asia.
In case the Food and Drug Administration (FDA) wasn’t paying attention, Sens. Richard Durbin (D-IL) and Richard Blumenthal (D-CT), and Rep. Ed Markey (D-MA) sent a letter to the agency highlighting recent reports that emphasize the downsides of energy drinks.
