SEATTLE — DRY Soda Co. is pleased to announce its new distribution agreement with Southern Wine and Spirits Nevada. Southern, the country’s leading wine and spirits distributor, known for its historic commitment to delivering the highest standards of customer service, began distributing DRY Soda throughout Nevada on May 20.
DRY kicked off the Southern partnership this spring by attending several signature Las Vegas food and wine events. In April, DRY attended UNLVino’s Grand Tasting and first annual BAR-BQ Mixology events where Francesco Lafranconi, Master Mixologist at Southern Wine and Spirits, showcased DRY’s versatility as a cocktail mixer in several cocktails. “DRY Soda’s unique flavors and low sugar profile make an ideal mixer for mixologists looking to create something completely new,” stated Lafranconi.
In May DRY participated in Bon Appetit’s Vegas Uncorked with pours at the Grand Tasting and was mixed in a signature cocktail at the Vegas Uncorked Block Party at the Bellagio.
“We are so excited to partner with Southern, the leader in the beverage distribution industry,” said DRY Soda CEO Sharelle Klaus. “We are continuing to grow the mixology component of DRY and Southern will be a great partner in helping us share the endless possibilities.”
DRY also names Veronica Lizarraga as its first mixology brand ambassador. Lizarraga will guide cocktail development for the brand and work with Southern’s mixologists to promote DRY’s unique mixology features. Lizarraga will be based in Las Vegas.
In Nevada, DRY is currently available on cocktail menus at Vesper Bar in The Cosmopolitan Las Vegas and Lily Bar in the Bellagio.
DRY Soda is an independent company that has created a new category of soda – less sweet, four ingredients, all-natural and unique flavors. Made with only four all-natural ingredients, DRY Soda’s 12-ounce bottles have 45-70 calories, 11-19 grams of sugar and are available in Blood Orange, Cucumber, Juniper Berry, Lavender, Rhubarb, Vanilla Bean and Wild Lime. Android.
About DRY Soda
Seattle-based DRY Soda Co. has re-imagined what soda can be – better tasting and better for you. DRY Soda uses only four, all-natural ingredients and keeps the pure cane sugar to a minimum. The result is a less sweet soda that allows the fruit, flower, and herbal flavors to shine through at only 45-70 calories per bottle. DRY Soda appeals to everyone – refreshment seekers, casual sippers, fine diners and amateur mixologists. All seven DRY flavors are caffeine-free, gluten-free, sodium-free and OU-certified kosher. DRY Soda is available throughout the United States and Canada in traditional and specialty retail stores, fine restaurants, hotels and online.