Packaged Facts: Sales of Energy Drinks and Shots Soar From 2008 to 2012
ROCKVILLE, Md. — While the energy drinks and shots market may be a small component of the non-alcoholic beverage industry, it has defied the odds by remaining one of the…
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Review: Coco Cafe’s New Flavors
When the original Coco Cafe variety came out, we knew that we were witnessing something that could take the RTD coffee category by storm. The product was simple in flavor, but super timely and innovative in its use of coconut water. However, there was a big question mark: how would they add additional flavors to the line? The answer is finally here as the brand recently introduced Mocha and Vanilla varieties, one of which garnered a rare five-star rating...
Pepsi Unveils First Crowdsourced Super Bowl Halftime Intro
PURCHASE, N.Y. — Pepsi unveiled the first-ever crowd-sourced Super Bowl XLVII Halftime Show introduction, which starred hundreds of real fans from around the country by using a unique editing technique…
XYIENCE Hosts Public Appearances of UFC Fighter
LAS VEGAS — XYIENCE Xenergy, the official energy drink of the UFC, announces that XYIENCE team athlete and former UFC welterweight champion, Matt “The Terror” Serra will sign autographs for…
Big Geyser Gains Exclusive Distribution Rights to Monster Energy, Sparkling ICE in NYC Metro
Major developments out of the Big Apple with news that Big Geyser has secured the exclusive rights to distribute Monster Energy and Sparkling ICE in all five boroughs of New York City, as well as Nassau, Suffolk County, Long Island and Westchester County.
American Beverage Association Rips New Report on Teens and Energy Drinks
Responding to a recent article in the medical journal Pediatrics in Review titled “Energy Drinks: What Teenagers (and Their Doctors) Should Know,” the American Beverage Association (ABA) slammed the authors of the article for “perpetuating sensational untruths.”
Bebida Beverage Co. Partners With Atlantic Dominion Distributors
STATESVILLE, N.C. — Bebida Beverage Company (OTC markets: BBDA) (BeBevCo), a developer, manufacturer and marketer of liquid relaxation and energy products, announced today that the Company is partnering with Atlantic…
2T Water Tapes Documentary Series
ATLANTA — 2T Water, LLC, the maker of 2T H2O Water, has announced today that it wants to really show people how tough the beverage industry can be to new…
Pepsi Announces More Super Bowl Events
PURCHASE, N.Y. — Pepsi, who will present the Super Bowl XLVII Halftime Show featuring Grammy award winner Beyonce, today announced additional activations taking place in New Orleans during the week…
FRS Acquires Nutravail, Enhances Distribution Network
SAN MATEO, Calif. — The FRS Company today announced completion of two strategic initiatives: the acquisition of Nutravail and the rollout of an enhanced distribution network. Together, these initiatives provide…
PepsiCo’s In The Club… Store, that is, Capturing Costco Food Service Account
This $1.50 hot dog -- and about 99,999,999 more like it -- will now be served with Pepsi in the Costco food court. Costco foodservice locations will begin switching from Coke to Pepsi products at the retailer’s 400-plus U.S. locations beginning in April, and carried out globally over the next few years as vending contracts expire.
The Long Road for FRS
Raising money, buying factories, killing product lines, searching for distribution: The tale of a functional beverage company in disarray.
Dean Foods Reformulates TrueMoo Chocolate Milk
DALLAS — Dean Foods has introduced a reformulation of its popular brand of chocolate milk, TruMoo. The new product, which hit shelves in January 2013, contains 35 percent less total…
Review: Diet Double Cola
In a world where beverages are pretty much all about providing some sort of value add (in addition to flavor and refreshment), it’s always interesting to see a product that’s going in the other direction. And that’s how we’d sum up this product, Diet Double Cola, which, being a diet cola, is a product that’s about as pedestrian as it gets.