News

Kool-Aid Launches New Liquid Drink Mix, Expansive Brand Campaign

Celebrity Spokespitcher Undergoes Massive Makeover; Brand Launches Kool-Aid Liquid Drink Mix for Refreshing, Portable Flavor New Interactive Website and Mobile App to Showcase Kool-Aid Man’s Colorful Personality NORTHFIELD, Ill. — …

Press Clips: NYT Discovers Juice; They Put WHAT in Energy Drinks?

The surging popularity of high pressure processing and cold-pressed juice has seized the attention of The New York Times, a publication that’s — apparently —fashionably late to this news. Also, The Boston Globe makes an assumption about the FDA and the Los Angeles Police Department wrestles with energy drinks.

Review: Aloe Gloe 1 L Tetra Pak

Aloe Gloe’s “Organic Aloe Water” is the company’s first offering to come in a Tetra Pak. Visually, the taller and larger format definitely has given Aloe Gloe the ability to create something that is cleaner and more appealing to the eyes than competing products. But does the liquid inside the container live up to the sleek packaging? Our review team thinks so...

Partnership Capital Growth Advisors Adds New Partner

SAN FRANCISCO — Partnership Capital Growth Advisors (PCG), a leading merchant bank focused on the healthy, active and sustainable living marketplace, today announced that Christopher Spahr has joined the firm…

Zico Puts Some ‘Oomph’ Into National Ad Campaign

Under the wing of the Coca Cola Co., its majority stakeholder as of about one year ago, coconut water company Zico has launched a national advertising campaign, according to Ad Week.

Closure Systems International Introduces the Omni Mini XP

INDIANAPOLIS — Global packaging leader Closure Systems International (CSI) today announced the introduction of Omni mini XP – the newest, lightest and best-performing closure for carbonated soft drinks and sparkling…

Amid Reset, Avitae Hires New CEO

After removing CEO Brian Pitzer on Oct. 29, downsizing its staff and restructuring its business operations, Avitae USA, LLC announced today the hiring of Norman E. Snyder as the company’s new president and CEO.