After nearly a dozen years developing some of the most innovative and off-the-wall products ever seen in the beverage industry, Brain-Twist is closing its doors. Company founder Larry Trachtenbroit confirmed to BevNET that the beverage incubation house, which is partly owned by The Coca-Cola Co. Inc., is in the process of winding down operations.
For many of the raw cold-pressed juice brands that are coming to market, nut milks are becoming a standard part of the lineup. While several brands have taken these formulations and turned them into smoothies, Life Juice has kept it simple with its offering, Spiced Almond Milk.
NEW YORK — Mercy, the caffeine-free beverage that helps prevent hangovers, is pleased to announce its partnership with Brown Distributing Company in Florida. Launched in 2011 after eight years of…
LYNNFIELD, Mass., Jan. 29, 2013 /PRNewswire/ — HERSHEY’S Milk & Milkshakes, a line of single-serve milk and milkshakes, announces the introduction of HERSHEY’S Special Dark Milkshake to its premium line…
HOUSTON — Minute Maid has once again proven it knows how to deliver great-tasting, reduced-calorie refreshment! Starting this week, four all-new light juice drinks will begin hitting store shelves just…
The Coca-Cola Co. Inc. announced yesterday that it has signed pop country singer Taylor Swift to a long-term endorsement deal for its Diet Coke brand. The deal will make Swift the centerpiece of Diet Coke's "Stay Extraordinary" campaign and "will be integrated into all key marketing efforts for the brand," including TV, print and digital advertising, according to the company.
BROOMFIELD, Colo., Jan. 28, 2013 /PRNewswire/ — AriZona’s storied history of offering premium teas and beverages in unique packaging continues with the release of some of its most popular flavors…
IRVINE, CA–(Marketwire – January 29, 2013) – True Drinks, Inc., a healthy beverage provider with major entertainment and media company licensing agreements for use of their characters on its proprietary,…
LOS ANGELES – Taste Nirvana, today announced its Real Coconut Water in its large bottle packaging, was awarded a 2013 Better Homes and Gardens Best New Product Award in the…
$20 Million Investment Allows Amcor to Meet Growing Market Demand for Beverage and Pharmaceutical Packaging ORLANDO, Fla., January 24, 2013 – Amcor Rigid Plastics, the world’s leading producer of rigid…
FTC Commissioners recently ruled against POM Wonderful on a variety of claims made in advertisements and on the company's web site that the company's pomegranate juice products could treat, prevent, or reduce the risk of heart disease, prostate cancer, and erectile dysfunction.
For many companies, monitoring trends with the darn kids these days is a futile effort. For others, like the winners of the 2012 Cass Awards, it’s a significant marketing opportunity. While Red Bull and Budweiser were the only two Cass Award winners from the beverage industry, the awards identify several other successful, millennial-based marketing ploys as discussed by Nick Shore, MTV’s SVP, at BevNET Live Winter 2012.
Kyowa Hakko ingredient works on multiple levels for re-hydration and energy support. Athletes get the energy-boosting and powerful antioxidants from Invigorate and the re-hydration and muscle recovery benefits from Sustamine.…
Looking for a co-packer or ingredient supplier? Need advice on a new distribution strategy? Think your brand could use a packaging refresh? BevNET's 2013 Supplier & Services Guide is the place to start. The guide is designed to help beverage marketers and manufacturers find the resources they need to formulate, design, package, produce, market, and distribute their product.
