News

Durbin, Markey, Blumenthal Release Energy Drink Report Durbin, Markey, Blumenthal Release Energy Drink Report

Durbin, Markey, Blumenthal Release Energy Drink Report

by Max Rothman,

Three federal legislators released a report on Wednesday that accused energy drink companies of making products that sport inconsistent labels and are marketing highly caffeinated products directly at young people. The report contained several recommendations for the energy drink industry in order to reduce confusion and increase transparency about ingredients, but also came at a time when leading energy drink companies are already moving in that direction.

XYIENCE Inks Distribution Deal With Standard Sales Company

by Press Release,

LAS VEGAS — XYIENCE Xenergy, the official energy drink of the UFC, announces a new distribution partnership with Odessa, Texas-based Standard Sales Company, L.P., a leading distributor of Anheuser-Busch products…

Packaged Facts: Consumers Increasingly Seeking Innovative Juice Products Packaged Facts: Consumers Increasingly Seeking Innovative Juice Products

Packaged Facts: Consumers Increasingly Seeking Innovative Juice Products

by Ray Latif,

A new report on the market for fruit and vegetable juices finds that while dollar sales and consumption of juice drinks has since 2007 remained stagnant, consumers are increasingly embracing new and innovative juice products and flavors - and mainstream retailers are paying attention.

Review: BluePrint Juices Review: BluePrint Juices

Review: BluePrint Juices

by BevNET.com Staff,

In the nearly two years since we first sampled BluePrint products, juice cleanses have become en vogue, high pressure processing is gaining momentum, and countless other brands have entered super…

Review: ‘tude Juices Review: ‘tude Juices

Review: ‘tude Juices

by BevNET.com Staff,

The concept behind ‘tude is pretty straightforward: take apples, cold press them, put them in a bottle, and give them some shelf life via high pressure processing (HPP). Unlike pasteurized apple juices that often use blends of many different types of apples, ‘tude’s “raw” apple juice is very true to taste. While the branding might confuse some consumers, we really do like the simplicity of what they’ve created.

True Drinks Announces Agreement With Core-Mark

by Press Release,

IRVINE, Calif. — True Drinks, Inc.(TRUU), a healthy beverage provider with major entertainment and media company licensing agreements for use of their characters on its proprietary, patented bottles, today announced…

AQUAhydrate Finalizes Distribution Deals with Kroger, Safeway AQUAhydrate Finalizes Distribution Deals with Kroger, Safeway

AQUAhydrate Finalizes Distribution Deals with Kroger, Safeway

by Ray Latif,

AQUAhydrate today announced that it has finalized distribution deals with the nation’s two largest grocery retailers, Kroger and Safeway. The agreements will bring the high alkaline and enhanced water brand into stores owned by the two chains and their subsidiaries in regions across the country.

Beverage School: Social Media, Digital Marketing on a Budget Beverage School: Social Media, Digital Marketing on a Budget

Beverage School: Social Media, Digital Marketing on a Budget

by Ray Latif,

While companies like PepsiCo and The Coca-Cola Co. are able to devote millions of dollars in resources to develop and enhance a social media presence, most entrepreneurial beverage companies are faced with an extremely limited budget for any kind of marketing or advertising, much less a focused plan of attack online. However, there are some affordable options available to small companies looking to reach the growing number of socially savvy consumers.