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N.A.A.C.P. and Hispanic Federation Support Beverage Industry Against Proposed NYC Soda Ban N.A.A.C.P. and Hispanic Federation Support Beverage Industry Against Proposed NYC Soda Ban

N.A.A.C.P. and Hispanic Federation Support Beverage Industry Against Proposed NYC Soda Ban

by Max Rothman,

Although obesity rates in African-American and Hispanic communities of New York City exceed the city average, the New York chapter of the N.A.A.C.P. and the Hispanic Federation is nevertheless supporting a lawsuit filed by the beverage industry that is aiming to block the so-called “Bloomberg ban” on large containers of sugary drinks. The ban would prohibit the on-premise sale of sugar-sweetened drinks that have more than 25 calories per 8 oz. serving in containers larger than 16 oz.

Simply Beverages Introduces New Flavor Blends

by Press Release,

APOPKA, Fla. — Simply Orange Juice Company is once again setting the standard for great taste with new Simply Orange and Simply Lemonade varieties. These fresh tasting, not-from-concentrate blends offer…

HINT Water Supports the Whole Planet Foundation

by Press Release,

Premium Essence Water Aligns with Whole Foods Market Nonprofit to Fight World Poverty in 2013 San Francisco, CA (January 2013) –HINT Inc., maker of all-natural, great tasting unsweetened essence water,announced…

Hero Water Announces New Hires

by Press Release,

ATLANTA – HERO WATER, LLC recently named Peter Moersen as President and CEO.  Moersen works closely with Owner, Ashwin Patel, to develop and maintain distribution opportunities for the company’s new…

Coca-Cola Encourages Second Screen Interaction With Super Bowl Ad Coca-Cola Encourages Second Screen Interaction With Super Bowl Ad

Coca-Cola Encourages Second Screen Interaction With Super Bowl Ad

by Max Rothman,

Out with the polar bears, in with the showgirls. On Tuesday, Coca-Cola launched an interactive campaign centered around its Super Bowl ad, which displays cowboys, badlanders (a biker gang), and a bus full of showgirls in the middle of the desert.

Killer Buzz Maker Seeking Beverage Acquisition, $10 Million Deal is Possible Killer Buzz Maker Seeking Beverage Acquisition, $10 Million Deal is Possible

Killer Buzz Maker Seeking Beverage Acquisition, $10 Million Deal is Possible

by Ray Latif,

Hoping to swarm distributors, the maker of Killer Buzz Energy drinks is actively seeking an acquisition of one or two beverage companies - and could spend upwards of $10 million to do so. “There’s no cap and no floor,” said Jeremy Friedman, director of marketing for Killer Buzz. “It’s more about opportunity than the size of the investment. If an opportunity warranted a $10 million acquisition, that number is not too high.”

Review: COGO Review: COGO

Review: COGO

by BevNET.com Staff,

COGO, a new line of coconut milk smoothies, was the runner-up in New Beverage Showdown 4 at BevNET Live Winter 12. In our review of the two of COGO’s four…

ACTIVATE Announces Distribution to Food Emporium and Fairway

by Press Release,

NEW YORK – ACTIVATE, the innovative, nutrient-enhanced line of water beverages, and creators of the fresh twist cap technology, which stores vitamins separately from the water, today announced their 2013…

It Tastes RAAW Unveils New Flavor, 12 Oz. Bottles

by Press Release,

MIAMI –  The Centers for Disease Control and Prevention (CDC) recommend that each meal contains 50% fruits and vegetables. It’s so important in fact, that in 2011 the USDA replaced…

Stevia First Corp. Issues Letter to Shareholders

by Press Release,

SACRAMENTO, Calif. — (Marketwire – Jan 22, 2013) – Stevia First Corp. (OTCQB: STVF) (“Stevia First” or the “Company”), an early-stage agribusiness based in California’s Central Valley growing region and…

Monster Energy Announces Team for X Games Aspen

by Press Release,

The world-class Monster Energy team is ready to unleash as X Games Aspen 2013 gets underway in Aspen, CO this weekend. A huge number of Monster Energy athletes have scored…

MiO Gets Sporty in Time for Super Bowl MiO Gets Sporty in Time for Super Bowl

MiO Gets Sporty in Time for Super Bowl

by Max Rothman,

Just in time for the Super Bowl, Kraft is adding a sports-centric SKU to its fast-growing MiO line of liquid water enhancers. MiO Fit, which was announced Tuesday in a press release, contains electrolytes, B vitamins and zero calories, and enables consumers to turn water into a sports drink. MiO Fit currently offers two flavors, Berry Blast and Arctic Grape, and is sold in two bottle sizes: 12 or 18 servings per bottle (along with 8 oz. of water per serving).