News

Coca-Cola Partners with Celebrity Chef Ingrid Hoffmann

The Cooking Channel star shares authentic Mexican recipes and party tips that will bring families and friends together this holiday ATLANTA–(BUSINESS WIRE)–The Coca-Cola Company and Ingrid Hoffmann are coming together…

New Leaf Identifies New Strategic Initiatives

New Leaf Brands has outlined a series of new cost cutting initiatives and reiterated plans to expand business operations via the acquisition of “brands, distributors and co-packers in our industry,” as part of its restructuring and turnaround efforts. While the company continues to face an upward struggle toward profitability, CEO David Fuselier stated that the company is attempting to reduce supply chain and corporate operating costs, and new strategic partnerships.

Pulse Secures Cabana National Listing for Safeway Inc.

DENVER — The Pulse Beverage Corporation (“Pulse”), makers of PULSE brand of functional beverages and Cabana 100% Natural Lemonade, today announced that it has secured a national listing for Safeway…

Energy Category Growth Slowing

Months of regulatory pounding have begun to take their toll on the energy drink category, as sales growth has begun to slow, although the category does remain one of the most vital in beverage overall.

Vita Coco Continues Partnership With Josh Hamilton

NEW YORK — It may be baseball star Josh Hamilton’s first season with the Los Angeles Angels of Anaheim, but it’s his second with Vita Coco coconut water. Vita Coco,…

Arrowhead Water Sponsors Half Marathon in San Francisco

SAN FRANCISCO — Arrowhead Brand 100% Mountain Spring Water will hydrate runners at the inaugural Transamerica Rock ‘n’ Roll San Francisco Half Marathon as the event’s official bottled water sponsor…

True Drinks Announces New Chairman

IRVINE, Calif. — True Drinks, Inc., a healthy beverage provider with major entertainment and media company licensing agreements for use of their characters on its proprietary, patented bottles, is pleased…

Body Armor Gets DPSG Distribution in NJ, NorCal

Body Armor, the brand started by Fuze founder Collins and backed by heavyweight investor and Vitaminwater sales chief Mike Repole, announced yesterday that the nutrient-enhanced "superdrink" will be distributed by the DPSG network in New Jersey and Northern California.

Mode Drinks Introduces Coco Fresco to U.S. Market

CREMORNE, Australia — Estimated to reach $1 billion by 2015, the coconut water market is one of the fastest growing  beverage industries in the United States. This growth comes as…

AquaBall Partners With BI-LO and Winn-Dixie

IRVINE, Calif. — True Drinks, Inc., a healthy beverage provider with major entertainment and media company licensing agreements for use of their characters on its proprietary, patented bottles, today announced…

Vital Root Launches Soluble Plant Protein Beverage

VITAL ROOT is proud to announce the launch of BOTAN, the first 100% soluble plant protein beverage. BOTAN is the result of a unique and patented method used to extract…

NY2O Appoints New Key Accounts Manager

Michael Cunningham has been appointed Manager – Key Accounts for NY2O, one of America’s premium bottled waters which is presently being marketed and sold in selected areas of the Northeast,…

Beyonce and Pepsi Announce New Advertising Campaign

WHITE PLAINS, N.Y. — Beyonce and Pepsi take the ultimate trip down memory lane, only to realize the excitement of the moment is NOW in a new global advertising campaign…