HINT Water Supports the Whole Planet Foundation

Premium Essence Water Aligns with Whole Foods Market Nonprofit to Fight World Poverty in 2013

San Francisco, CA (January 2013) –HINT Inc., maker of all-natural, great tasting unsweetened essence water,announced that it will become a Whole Planet Foundation Supplier Alliance for Microcredit partner starting in January 2013. HINT has signed on to support the program at its top level which will provide funding to further the foundation’s mission of providing entrepreneur’s in developing countries with a chance to lift themselves out of poverty through microcredit.

“We’re thrilled to be supporting the Whole Planet Foundation and to join the other partners that are a part of the extended Whole Foods Market family,” said Kara Goldin, HINT’s founder and CEO. “Fostering the same entrepreneurial spirit though which HINT Water was created in places like Latin America, Africa and Asia is an important cause for our company and continues to inspire us daily.”

“We’re happy to have HINT Water join in the efforts to make a real and lasting difference for the working poor around the world,” said Philip Sansone, president and executive director of Whole Planet Foundation. “We’re thankful for their support as we continue to expand our reach of support around the globe.”

In 2005, natural and organic retailer, Whole Foods Market, established Whole Planet Foundation as an expansion of its mission to be an active participant in the global community. The nonprofit provides grants to microfinance institutions in poor communities where the grocer sources products. To date, the Foundation has authorized more than $34 million and funded more than $22 million in microfinance programs in 55 countries, positively impacting more than 1.4 million people worldwide.

To donate to Whole Planet Foundation, learn more about the nonprofit, or for stories from microcredit loan recipients, visit:www.wholeplanetfoundation.org or read the Whole Story blog at:http://blog.wholefoodsmarket.com.

About HINT, Inc.

HINT, whose mantra is Drink Water, Not Sugar®, is the brainchild of Kara Goldin, a San Francisco mother of four who was seeking a refreshing, unsweetened and no calorie beverage to give her family. Her simple solution: HINT Essence Water. Launched in 2005, Kara developed HINT in response to the increased availability of sugary juices and sodas. HINT is at the heart of a healthy lifestyle™, and is available in many delicious flavors including Blackberry, Watermelon, Pomegranate-Tangerine, Mango-Grapefruit, Strawberry-Kiwi and Raspberry-Lime.

Most recently HINT Water was selected asMen’s Health “125 Best Foods for Men”. This latest award adds to the list of accolades includingBevNet’s Best New Enhanced Water, Best Flavored Water by Good Housekeeping magazine and Best Flavored Water byBetter Homes and Gardens in 2012. In addition, Kara Goldin was named one of Ernst & Young’s 2012 “Entrepreneurial Winning Women” as well as “Female Entrepreneur of the Year” by the 2012 Stevie Awards.


HINT Essence Water can be found in fine grocery stores and retailers all over the United States or purchased online atwww.drinkhint.com. The latest addition, HINT FIZZ is available nationwide at specialty grocery stores. More information is also available atwww.facebook.com/drinkhint.


About Whole Planet Foundation

Founded in 2005, Whole Planet Foundation is a Whole Foods Market foundation that funds poverty alleviation worldwide where the company sources products. The nonprofit’s mission is to empower the poor living in developing-world communities with microcredit and the chance to create or expand a home-based business and lift themselves and their families out of poverty. As of November 2012, Whole Planet Foundation is funding microlending programs through microfinance institution partners in the U.S. and in 54 countries across Africa, Asia and Latin America, supporting over one million people with a chance for a better life. To date, the nonprofit has authorized more than $34million and disbursed more than $22 million through microlending partners worldwide. Learn more and donate online atwholeplanetfoundation.org.