Caffeinated energy shots are one of the fastest growing retail categories with 2012 sales exceeding $1.4 billion. Although 164 million adults are daily consumers of caffeinated products, only 8% of adults regularly purchase energy shots. The overwhelming majority of consumers are reluctant to use energy shots because of their chemical composition, which they feel is unhealthy and skepticism regarding their effectiveness. Even 47% of energy shot users report their consumption would increase if there was a natural alternative. Proven all-natural Body Glove SURGE is a game changer because it will significantly expand the energy shot category.
Combining protein, honey, green tea, coconut water, pomegranate and other high-antioxidant fruits, all natural Body Glove SURGE has been studied by researchers at Montana State University. The study, which will be presented at the American College of Sports Medicine’s annual meeting, showed Body Glove SURGE was more effective than 5-hour EnergyÒ in speeding reaction times, extending endurance, improving alertness and raising mental focus.
The CEO of PacificHealth Laboratories, Fred Duffner said, “We are very excited about the launch of this innovative product. Body Glove SURGE provides retailers the opportunity to expand this category and pick up lost sales from the 92% of consumers who are not currently using energy shots. With Body Glove SURGE, busy health conscious consumers have a safe, all-natural proven energy product to help them perform at their best whether they are exercising, working or playing.”
Launching nationwide in July, Body Glove SURGE will be sold in 12 bottle display cartons in Grape and Tropical Berry flavors and retail for $2.99 per shot. The launch plan will include national advertising in lifestyle magazines and aggressive social media campaigns to drive consumers to retailers. Part of the national marketing campaign will feature world-class professional athletes including: Garrett McNamara, big wave surfing legend and the Guinness World Record Holder for largest wave ever ridden; Leanda Cave, Ironman 70.3 and World Champion; Dave Scott, 6x Ironman World Champion; and Aaron Ross, professional BMX rider known for his ability to both race and compete in freestyle competitions.
About PacificHealth Laboratories. Inc.
PacificHealth Laboratories, Inc. (OTCQB: PHLI.OB), founded in 1996 by two prominent scientists, started with a singular purpose – to help athletes achieve their personal goals. We never lost sight of that mission. Collaborating with some of the world’s top nutritionists, biochemists and sports scientists, our research and products have reshaped sports nutrition. Our discoveries help muscles work stronger, faster and longer and are an integral part of the daily training and race regimens of athletes at all levels. However, we are most proud of the simple fact that our products “power your passion.”
About Body Glove