DENVER — Hangover Joe’s Get Up & Go, manufacturer of “The Hangover” Recovery Shot, announced today a major production facility relocation. The nation’s leading hangover recovery product will now operate out of the former 5-hour Energy plant in Ann Harbor, Michigan in order to sustain growing distribution and product demand.
“This move is a great opportunity for the brand as we continue to expand and transfer our production to this facility,” said Mike Jaynes, Co-Founder and CEO of Hangover Joe’s Get Up & Go. “This allows us to manufacture in a much more efficient manner, and also maintain the increasing marketplace demand.”
Alongside the factory move, the company has also launched new retail placements outside of convenience and liquor stores, including large retail chains like Blockbuster video stores plus Albertsons and H-E-B supermarkets. Popular demand and increased brand recognition led to the recent expansion into grocers nationwide.
In addition, Hangover Joe’s Get Up & Go has partnered with McLane Company, Inc., and Coremark two of America’s largest convenience store distributors. The company has also formed new distribution agreements with certain divisions of Republic National Distribution Company, the second largest distributor of liquor in the United States. As a result, “The Hangover” Recovery Shot has been added to a myriad of chain convenience stores and liquor stores around the country, including Bradley’s in Colorado, Terrible’s in Nevada and Arizona and Allsup’s in New Mexico.
“As the hangover recovery industry continues to expand, we are excited to witness huge brand appeal and growth on all fronts,” explained Mike Malm, Co-Founder and National Sales Director of Hangover Joe’s Get Up & Go. “We are paving the way and advancing both our distribution and retail coverage. It has been very rewarding to watch the company progress here in the United States and globally.”
On May 24th, Hangover Joe’s will release a video commercial in theaters throughout the United States, Australia and New Zealand. Airing before feature films in the top 50 U.S. markets, the advertisement is expected to reach over 20 million viewers in the first week of distribution, and up to 50 million in all three countries combined. “This is the beginning of Memorial Day weekend, and there are many blockbuster films being released for the holiday, said Shawn Adamson, Co-Founder and Marketing Director Hangover Joe’s Get Up & Go. “We’re thrilled to capitalize on millions of consumers seeing our major commercial placement.”
This effort is a leading example of the growing prevalence of brands utilizing video and mass media as a means of connecting with consumers.
About Hangover Joe’s
Hangover Joe’s is the exclusive producer of” The Hangover” Recovery Shot, the official licensed product of The Hangover movie and the nation’s number one selling anti-hangover recover drink & hangover recovery product. Taken the morning after and featuring a patent-pending blend of antioxidants, vitamins and herbs, “The Hangover” Recovery Shot is the quickest way to overcome the day-after side effects of alcohol consumption. On July 25th 2012, Hangover Joe’s became a publicly traded company and is trading on the OTCBB as HJOE.