News

Eric Schnell is going Hollywood. The MetaBrand founder and CEO, who has over 15 years of experience developing and launching natural beverage brands, will appear on the reality TV show “Tia & Tamara” tonight to help advise Tia and Tamara Mowry - the twin sisters best known as the stars of 1990s sitcom “Sister, Sister” - on a new bottled herbal tea line that the pair is attempting to create.

These attempts to make over the pedestrian soda category with highbrow products seem to come every year, making for a diverse set of companies for retailers and distributors to consider. The entrepreneurs wouldn’t mind the consideration – it’s tough out there, they say, when you’re competing with the Cokes of the world. But things are starting to turn...

Featuring over 140 new brands and products from a wide variety of drink categories, BevNET's 2013 New Beverage Guide is an essential resource for beverage manufacturers, suppliers, distributors, and retailers. Download your FREE copy of the guide by following the link below...

In a deal that the company calls “pioneering” in its range and scale, PepsiCo announced today that it has entered into a new multi-year partnership with pop singer Beyoncé. PepsiCo has hailed the deal – estimated to be worth $50 million, according to The New York Times – as a “true creative and wide-ranging collaboration” that will expand Beyoncé’s presence in global advertising and marketing campaigns for Pepsi and support new creative projects launched by the Grammy-winning artist.

With about six weeks to go before a scheduled appeals decision concerning the Federal Trade Commission in the agency's false advertising claims complaint against POM Wonderful, the agency -- and the companies it regulates -- may soon have a good handle on the kinds of evidence it needs to substantiate scientific claims, according to a legal blogger.