News

Report: High End Tequila Boom Begins to Bust?

Has high-end tequila hit a dry spell? A new report from the IWSR Drinks Market Analysis says brands at the top of the agave spirit shelf should expect a continued slowdown in the U.S. and begin to look elsewhere for growth.

Road Warriors: Tips for Winning Your Costco Roadshow

Club chain Costco for years has used roadshow sampling events as a testing ground for new brands being considered for a rotation in-store. The process of planning, staging, executing and following through can be complicated and fraught with risk.

H2OPS Hop Water Goes Organic in Cans

H2OPS Inc., the pioneer of craft brewed hop water, announced the significant milestones of achieving USDA Organic status and transitioning from glass bottles to aluminum cans.

Milo’s Tea Shares Makes Donation to Feeding America

This holiday season, Milo's Tea Company, a family-owned business known for crafting tea using high-quality ingredients, is helping fans across the country Share the Joy with the launch of a new partnership with Feeding America.

PATH Named Exclusive Unflavored Still Water Provider of Sphere

Sphere Entertainment Co. (NYSE: SPHR) announced a new partnership with PATH – the leading reusable, refillable and recyclable aluminum bottled water brand – naming PATH the exclusive unflavored still water provider of Sphere, the next-generation entertainment venue that opened in Las Vegas in September 2023. 

Coke Wins NARB Appeal for Powerade Electrolyte Claims Over Gatorade

The Coca-Cola Company will be able to challenge Gatorade’s electrolyte content on Powerade labels after the National Advertising Review Board (NARB) favored the company in a decision this week regarding Powerade’s claim to have “50% more electrolytes vs. the leading sports drink.”