News

NOOMA Prioritizes Function In Packaging Refresh

Sports and energy drink maker NOOMA has refreshed its packaging for the first time in the brand’s nearly 10 year run as it drills down on functionality and focuses brand-building in ecommerce channels.

Anytime Debuts The First Regenerative Organic Certified Spirits

Anytime, the spirits and cocktail company from two founders who cut their teeth in supply chain and sustainability for fast-growing food companies, is bringing the regenerative organic movement into the spirits industry.

BevNET Announces Nominees for ‘Best of 2023’ Awards

The nominees for BevNET’s “Best of 2023” Awards, presented by Zuckerman Honickman, showcase the diversity and profound talent within the beverage industry. These nominees stand out for their contributions, whether it's redefining established categories with innovative products, captivating consumers through compelling marketing campaigns, spearheading ethical ingredient sourcing and business practices, or crafting irresistible beverages that we just can't get enough of.

Taste Radio: Why Bloom Is Booming On TikTok And Winning At Target & Walmart

Mari Llewellyn and Greg LaVecchia, the co-founders of wellness brand Bloom Nutrition, spoke about why it's important to “let the creators create” on social media, how they measure the return on investment on social platforms, why hiring young talent has been key to success on TikTok and how they’ve supported Bloom’s relationships with Target and Walmart.

Celsius: Revenue +104% in Q3 As Energy Brand Dominates Online

Celsius continues to put distance between itself and the chasing pack, as the number-three ranked energy drink brand reported a 104% revenue increase to $385 million in its Q3 earnings report this morning, up from just $188 million in the same period last year.

The Tasting Alliance Announces Tasting Alliance Advisors

The Tasting Alliance, which operates the largest portfolio of global spirits and wine competitions, has introduced Tasting Alliance Advisors (TAA), a new brand consulting and advocacy network. 

Cutwater Launches Holiday Concierge Service

Cutwater, the #1 spirits-based canned cocktail brand on the market1, announced the launch of a new Cutwater Holiday Concierge service, a call center and digital response team dedicated to providing helpful tips and tricks to seamlessly entertain this holiday season.