CELSIUS, the premium lifestyle energy drink formulated to power active lifestyles with ESSENTIAL ENERGY, announced its multi-year partnership with Breakaway Music Festival, the nation’s largest multi-city music festival.
This month, explore Ghia's smart out-of-home strategy that conquered the non-alcoholic market, The Fresh Market, Goodles, and Pocket’s Chocolates share tips for attracting buyers and decision-makers at Expo West, get updates on Expo West with the event team, and Gerry Khermouch and Ken Sadowsky share insights on how to optimize resources during fundraising challenges.
Miami Pickleball Club announced a new sponsorship with the preferred, premium hydration brand, Electrolit.
Diageo is shaking up the cocktail scene with the launch of the Astral Margarita, the sixth and latest offering in its popular line of ready-to-serve cocktails, The Cocktail Collection.
Brad Johnson, the CEO of Verde Farms, a pioneering brand of grass-fed, pasture-raised and organic beef, spoke about why consumers view brand attributes in a holistic way, weighing investor expectations vs. mission-based goals and how investing in customer and consumer service pays off.
ORTEC introduced its Manufacturing Solution Suite to provide valuable insights and planning tools to help companies optimize their supply chain and reduce costs.
FlavorSum, a North American flavor producer, completed construction and opened a 35,000-square-foot expansion at its Kalamazoo, Michigan, facility as well as opened a 10,000-square-foot Innovation Center in Marlton, New Jersey.
Tequila OCHO announces the release of Tequila OCHO Añejo Barrel Select Widow Jane 2024, a limited edition tequila aged for 12 months in bourbon barrels from Red Hook, Brooklyn-based Widow Jane Distillery.
In support of National Cancer Prevention Month this February, Misunderstood Whiskey Co. announced the return of its philanthropic campaign, “Have A Toddy, Help Somebody”, which raises funds for the JDJ CHARITABLE Foundation in support of families battling cancer and for cancer research.
Chay Spirits, the better-for-you spirits brand, distributed through Maverick Beverage in Illinois, is rapidly growing within their first month of launch.
Irish Distillers announces the U.S. exclusive debut of METHOD AND MADNESS Garryana Oak Irish Whiskey of the U.S. Pacific Northwest, another boundary pushing release created at the World-Famous Midleton Micro Distillery.
In this latest round of distribution news, we check in with caffeinated cocktails Bold Move Beverages and NightOwl Martini, newcomer Lodestar Whiskey, and flavored tequila Madam Paleta.
Ron Barceló is proud to introduce three new expressions, Barceló Imperial Porto Cask, Barceló Imperial Mizunara Cask, and Barceló Imperial Maple Cask, as part of their ultra-premium Rare Blends Collection.
BODYARMOR Sports Drink knows that there’s no substitute for real in sports and unveiled its latest TV spot entitled “Field of Fake.”
