Kraft Foods Group is backing its faith in MiO, the liquid water enhancer, by placing a 30-second advertisement of the brand in the third quarter of the Super Bowl, according to Ad Age.
Mistakes have been made, but they're acceptable. So is spending a lot of money to spend a brand. At least, that's the assessment of Mike Repole, the chairman of Body Armor, who earlier today revealed that he and company founder Lance Collins, along with other investors, are willing to spend approximately $50 million over a 4-5 year period in marketing and building their year-old brand of "superdrink."
STATESVILLE, N.C., Jan. 9, 2013 /PRNewswire/ — Bebida Beverage Company (OTC markets: BBDA) (BeBevCo), a developer, manufacturer and marketer of liquid relaxation and energy products, announced today that Petromark, based…
BevNET is now accepting listings for the 2013 Functional Beverage Guide. To be published as a special section in the March issue of BevNET Magazine, the Functional Beverage Guide will feature functional beverage brands and their suppliers. Listed alphabetically, beverage brands will be tagged with functional attributes (i.e. energy, relaxation). Brands will be indexed according to function at the start of the guide.
White Bear Lake, MN – Chemi Nutra is a recognized global leader in the manufacture of Alpha-Glyceryl Phosphoryl Choline (A-GPC). The FDA has issued an agency response letter stating the…
Life Juice is a new line of cold-pressed, high pressure processed juices. The products are packaged and sold direct-to-consumer in individual bottles, as well as in one- or multi-day juice cleanse regimens. With new juice cleanse products continue to pop up everyday, it might be difficult for some brands to stand out in the category. However, we feel like Life Juice has done well to stand out from the pack in both formulation and packaging.
RANCHO CORDOVA, CA–(Marketwire – Jan 9, 2013) – Bulletproof Brands, Inc., the maker of Bulletproof Energy Drinks, is proud to announce our partnership with Fisher House Foundation. Bulletproof Energy Drinks…
CRYSTAL SPRINGS, Fla., Jan. 9, 2013 /PRNewswire/ — Zephyrhills Brand 100% Natural Spring Water is going straight to the source to bring quality environmental education on the road. Today, the…
It's a Whole Foods exclusive for a while, natch. According to the company's Twitter account, it is releasing the four-flavor line in "Austin, SA, Houston, Dallas, New Orleans and beyond." The flavors for Honest Fizz, which will be available in 12 oz. cans and 6-packs, include Root Beer, Lemon "Limey", Orange Pop, and (perhaps in tribute to Yale School of Management-based co-founder Barry Nalebuff?) cherry-flavored "Professor Fizz."
The nutritional and performance shake company, which was 69 percent Hershey-owned, "has decided to immediately cease operations and dissolve," noted a brief press release sent to BevNET. The reasons? A competitive category requiring further investment to make the company work.
Sherborn, MA-based investment bank Silverwood Partners has brought on Lynette McKee and Neal Yanofsky as Industry Advisors within its Consumer division. McKee and Yanofsky join Silverwood having both held executive roles in the restaurant, foodservice, and beverage industries, with positions at Dunkin' Brands, Burger King, and Panera Bread.
ATLANTA–(BUSINESS WIRE)–All season long, Coke Zero has recognized college football fans and the unbridled passion they have for their favorite sport. In a new ad debuting today, Coke Zero pays…
PRINCETON, N.J. – (January 8, 2012) – BAI Brands, LLC, maker of 5-calorie bai5 Antioxidant Infusions, announced today that its market presence in the Northeast has increased significantly as a…
ERLANGER, KY (January 8, 2013) – WILD Flavors, Inc. (WILD) expands their line of Taste Modification Ingredients with their newest ingredient: WILD Sweetness Enhancer. Labeled “Natural Flavor”, the Sweetness Enhancer…
