News

Bazi International Announces Closing of Merger With True Drinks

IRVINE, CA–(Marketwire – Oct 17, 2012) – Bazi International, Inc. (OTCQB: BAZI) (“Bazi”) and True Drinks, Inc. (“True Drinks”) (formerly GT Beverage Company, Inc.) closed their previously announced merger effective…

BevNET TV: Chia\Vie at Expo East 2012

With chia category leaders Mamma Chia and GT's - which makes a chia seed and kombucha blend - continuing to grow in natural in hybrid retail channels, and an expanding field of chia beverage brands and established beverage companies such as Lifeway Kefir introducing chia-infused line extentions, Chia\Vie is hoping that two recent moves will be key to maintaining momentum for the brand, while at the same time keeping up with competition.

Celsius Gets a Makeover and Unveils New Packaging

Celsius Holdings, Inc., (Other OTC: CELH.PK) the creator and marketer of Celsius®, the world’s first calorie burning drink backed by clinical science, announced the unveiling of a newer, chicer packaging…

NACS: To Get “Smart,” Nestle Tries a New Resource

Nestle doesn’t take incursions onto its watery turf lightly, so getting strong play at the NWNA booth at NACS was a relative newcomer: Resource. The company has tasked a pair of branding aces (pulling them in from runaway success Pure Life and stalwart eco-brand Keeper Springs) with the unenviable chore of establishing Nestle as a player in the Smartwater crowd, and they are using Resource (labeled with a Smartwater-like lowercase "r") as the brand to do it.

evamor Alkaline Water Splashes into the Rachael Ray Studio

COVINGTON, La.–(BUSINESS WIRE)–evamor Naturally Alkaline Artesian Water, http://www.evamor.com/, is very excited to be part of the Seventh Season of the Rachael Ray Show. evamor Alkaline Water is being enjoyed by…

BevNET Live Winter 12 Schedule + Initial Speakers List Posted

BevNET has posted a sneak peek at some of the speakers and presenters who will be addressing the audience during the event, which takes place on Dec. 3 and 4 at the Loews Beach Hotel in Santa Monica, Calif. Joining the list of speakers is Scott Greenburg, an attorney with K&L Gates and an angel investor and advisor to entrepreneurial companies who has worked with Starbucks, Sambazon, Guayaki, Talking Rain, and many others. Many more announcements coming soon.

Reed’s, Inc. Expands Into Tops Friendly Markets

Reed’s Brands Gain Distribution in the 153 Store Chain in the Upstate NY Marketplace LOS ANGELES, CA–(Marketwire – Oct 16, 2012) – Reed’s, Inc. (NASDAQ: REED), maker of the top-selling…

NYC Board of Health Smacked with Lawsuit Over “Bloomberg Ban”

As expected, New York City’s battle over the so-called Bloomberg ban is now heading to the courtroom. Last Friday, a number of beverage and restaurant industry groups, including the American Beverage Association and the National Restaurant Association, filed a lawsuit in New York State Supreme Court in Manhattan aiming to overturn the city’s recently created restrictions on the sale of large, sugary drinks.