News

BevNET TV: NACS 2012 – An Interview with Manoj Bhargava of 5 Hour Energy

“To some extent, we’ve become like WD-40.” – Manoj Bhargava, founder and CEO of Living Essentials, the marketer of 5 Hour Energy. At a glance, it may not be the most elegant of comparisons, but when one considers the utter domination that each product shares over its competitors, the analogy is crystal clear. In the same way that there is no "category" for WD-40, Bhargava considers energy shots to be a one-horse stable.

New Organic Coconut Water Powder from Navitas Naturals

This Freeze-Dried Instant Drink Powder is Ideal for Hydration and On-the-Go Lifestyles Novato, California (October 18, 2012) – For thousands of years, tropical cultures have enjoyed the nutritional and thirst-quenching…

Canned Reaction: Hiball’s Rolling Behind New Package

Since moving into the 16 oz. can style that is more typical of the energy drink category, the brand has received not just increased attention from Whole Foods, but also nationwide approval in Kroger for all six of its SKUs (four zero-calorie energy waters and two 100-calorie juice blends), as well as accounts in Ralph’s, Wegman’s, Jewel-Osco and many others.

Mr. Mo’s Lemonades Debut in New England

West Palm Beach, FL (October, 18, 2012) Capitalizing on the rapid growth of the lemonade market and the success of its organic lemonades for the private label market that were…

Phase III Recovery Delivered to Five New Distributors

Phase III(R) May Now be Purchased in the Southeastern States of Florida, Georgia, Kentucky, North and South Carolina and Tennessee PALM BEACH GARDENS, Fla., Oct. 18, 2012 (GLOBE NEWSWIRE) —…

AriZona Partners with Artist Richard Prince to Create “Lemon Fizz”

Controversy is not a word often used to describe legendary golfers and AriZona brand partners Arnold Palmer and Jack Nicklaus. No, if anything, the two men offer consumers a warm and fuzzy feeling of classic, elegant Americana and the entirely uncontroversial refreshment of iced teas and lemonades. Nevertheless, it appears that AriZona is ready celebrate the last throes of its 20th year anniversary with a bang loud enough to have the two men grabbing their chests, tickers aflutter.

Nesugar Revolutionizes the Sweet Ingredient Market

Case Studies Show Caribbean Liquid Sugar’s Ingredient Solutions are Key for Success in the Evolving Food & Beverage Manufacturing Market (Rochester, NY) — October 18, 2012 — In today’s challenging…

What Are The Benefits of High Pressure Processing (HPP)?

As the beverage landscape in America continues to shift toward an emphasis on health and wellness, the use of high pressure processing (HPP), a technology that, unlike pasteurization, uses high pressure instead of heat to inhibit bacteria growth in raw foods and beverages, is eliciting interest among a growing number of entrepreneurs and existing beverage manufacturers.

FRS, Lance Armstrong Sever Ties

Armstrong has been an investor and member of the board of directors for the company, as well as a spokesman and "FRS Ambassador" for several years. He resigned from the board of directors yesterday. According to several reports, Armstrong will no longer be used to help market the products.

Wai?kea Becomes First U.S. Carbon Neutral Bottled Water

Los Angeles, CA (Sept 24, 2012) – Wai?kea Inc. announced last week that it has been awarded CarbonNeutral® certification on a company level, and for its product, Wai?kea®, by reducing…

Bazi International Announces Closing of Merger With True Drinks

IRVINE, CA–(Marketwire – Oct 17, 2012) – Bazi International, Inc. (OTCQB: BAZI) (“Bazi”) and True Drinks, Inc. (“True Drinks”) (formerly GT Beverage Company, Inc.) closed their previously announced merger effective…