WASHINGTON, Jan. 11, 2013 /PRNewswire/ — Football stars from Michael Strahan to Hakeem Nicks have appeared in the National Milk Mustache ‘got milk?’ Campaign print ads for the past 17…
Energy drinks saw a significant deceleration in c-store sales growth, according to a new report from Morgan Stanley. The investment bank today released an overview detailing a year-over-year comparison in which category sales of energy drinks rose by 11.2 percent over the four-week period ending on Dec. 22. The recent slide in sales growth appears to be tied to the sustained deluge of controversy and criticism in recent months surrounding energy drinks.
PepsiCo and Anheuser-Busch InBev are collaborating on joint promotions and in-store marketing for the first time, according to a story by Ad Age. The collaboration will take place in the days leading up to the Feb. 3 Super Bowl.
NEW YORK, Jan. 10 – – The New Dutch Water Company, owner of the American premium bottled water, NY2O, and based in Greenburgh, N.Y., has signed an agreement with Dallas-based…
PURCHASE, N.Y., Jan. 11, 2013 /PRNewswire/ — Today through January 20, 2013, consumers can vote for their favorite Aquafina-inspired design submitted as part of the Aquafina ‘Pure Challenge’ at Facebook.com/Aquafina …
The FRS Company is facing a class action lawsuit alleging that the company is engaging in false and misleading advertising related to its Healthy Slim product line. Filed in the Los Angeles Superior Court on Dec. 5, the lawsuit states there is “no generally accepted scientific evidence within the scientific community” the active ingredients in FRS Healthy Slim, consumed “either individually or in combination,” will contribute to weight loss and appetite suppression.
Another week, another new energy brand, and, unfortunately, our review of Plasma Energy cites many of the same issues facing other recent entries in the category.
Salem, MA – January, 2013 – Thirsty Ventures, Inc. parent company of Powell & Mahoney, Ltd. and Maui Beverages is pleased to announce the recent appointment of KC Commoss to…
NEW YORK, Jan. 10, 2013 /PRNewswire/ — South Beach Diet today unveiled a new addition to its popular family of nutritious and convenient foods — rich, creamy South Beach Diet…
Dr. Smoothie, the innovative leader in the specialty beverage category announces the launch of Veggie Smoothies, two brand new flavors in the 100% Crushed product line. With overall health becoming…
NEWPORT BEACH, Calif. – January 9, 2013 – Cuipo Water’s 500ml and 1000ml water bottles are now available at one of Southern California’s most venerable natural and organic food chains,…
LOS ANGELES – Roaring Lion energy drink is proud to announce the launch of their new website, www.RoaringLion.com. The new site will serve as a hub for fans, consumers &…
GLENVIEW, Ill., Jan. 9, 2013 /PRNewswire/ — Today Kraft announced that MiO, pioneer of the fast-growing liquid water enhancer category, will debut a new 30-second commercial during the third quarter…
The Journal of the American Medical Association (JAMA) has reversed a published claim that energy drinks are not regulated by the U.S. Food and Drug Administration (FDA). The change came shortly after BevNET contacted the organization to inquire about the validity of the claim.
