News

With Armstrong Gone, It’s Tebow Time for FRS

Less than a week after the company severed ties with disgraced cyclist Lance Armstrong, FRS is placing Tim Tebow, its squeaky clean spokesman, squarely at the forefront of a major marketing initiative. Today, FRS announced a new national campaign promoting its relationship with the New York Jets quarterback, who, as a result of Armstrong's departure, is now the premier endorser of its line of quercetin-based line of functional drinks and powders.

Ocean Spray Adds Variety to Cranberry Juice Cocktail Line

With ‘Low Tart’ and ‘2/3 Less Sugar’ Options, Ocean Spray Delivers Cranberry Any Way You Like It! LAKEVILLE-MIDDLEBORO, Mass.–(BUSINESS WIRE)–For more than 80 years, consumers have enjoyed the big, bold…

Wellmune WGP Now in Take5ive Energy + Immunity

EAGAN, MN – October 22, 2012 – Wellmune WGP®, the clinically proven natural immune healthingredient from Biothera, is now available in a specially formulated beverage in Singapore called Take5ive Energy…

High Caffeine Content in Monster Energy Caused Death of Teenager, Lawsuit Claims

Already the target of an investigation by the New York state attorney general’s office into how the company packages and discloses its caffeine content, Monster Beverage is a facing a new lawsuit alleging that the high caffeine content in its flagship beverage contributed to the death of a Maryland teenager last December.

Gluten-Free Market to Reach $4.2 Billion in Sales in 2012

With nearly one in five U.S. adult consumers now purchasing or consuming products tagged as gluten-free, sales of gluten-free foods and beverages are expected to reach $4.2 billion in 2012, according to a new report from Packaged Facts. As consumers increasingly shift toward healthier lifestyles and become more aware of gluten-free offerings, the category has risen at a compound annual growth rate of 28 percent over the past four year period.