News

Lawsuit: Red Bull Doesn’t Give You Wings Lawsuit: Red Bull Doesn’t Give You Wings

Lawsuit: Red Bull Doesn’t Give You Wings

by Max Rothman,

For all its heroic marketing, Red Bull provides no more energy than a cup of coffee or a caffeine pill, a recent lawsuit argues. Filed Tuesday in U.S. District Court for the Southern District of New York, the lawsuit claims that the energy drink company uses deceptive marketing to justify its premium pricing even though its products offer a strong but not superior boost of energy. The lead plaintiff is Benjamin Careathers of the Bronx, N.Y., who has been drinking Red Bull products since 2002.

UFC Fighter to Appear at XYIENCE’s Expo Booth

by Press Release,

LAS VEGAS — XYIENCE Xenergy, the official energy drink of the UFC, announces that XYIENCE team athlete Krzysztof “The Polish Experiment” Soszy?ski will be appearing XYIENCE’s booth #700 at LA…

WAT-AAH! Is Committed to the Fight Against Obesity

by Press Release,

NEW YORK, Jan. 16, 2013 /PRNewswire/ — In light of recent anti-obesity campaign from Coca-Cola, as well as continued efforts by First Lady Michelle Obama and New York City Mayor…

Spartos All-Natural Protein Water Introduces New Packaging

by Press Release,

Valencia, CA December 18, 2012 — Spartos all-natural protein waters now have a new look!  Spartos has taken feedback from distributors, retailers, and consumers and created brighter packaging which differentiates…

Bolthouse Farms Unveils Innovation Center

by Press Release,

New $5 Million Dollar Center Reflects Commitment to Making the Healthier Choice the Easier Choice Through the Development of Breakthrough Fresh Foods, Beverages and Snacks BAKERSFIELD, Calif., Jan. 16, 2013…

XL Energy Launches XL Lime & Lemon Energy

by Press Release,

NEW YORK (January 16, 2013) – XL Energy Drink, the vibrant and tasty, lightly carbonated drink, hit the U.S. market in New York in 2006. Today, XL is represented in…

Download BevNET’s 2013 Winter Fancy Food Show Planner Download BevNET’s 2013 Winter Fancy Food Show Planner

Download BevNET’s 2013 Winter Fancy Food Show Planner

by Adam Stern,

The 2013 Winter Fancy Food Show begins this Sunday in San Francisco. The show is one of the largest for the specialty, natural, and gourmet food and beverage industries. The event will features approximately 50 beverage companies. BevNET.com will be on hand to report on news and innovation from beverage-related exhibitors at the show.

Review: Mr Mo’s Lemonade Review: Mr Mo’s Lemonade

Review: Mr Mo’s Lemonade

by BevNET.com Staff,

Riding the wave of momentum for lemonade drinks and health and wellness products, Mr. Mo's is a new line of organic lemonades. While the beverages are enjoyable from a taste perspective, the branding and packaging of Mr. Mo's leaves something to be desired.

ON GO Energy Announces New Hires

by Press Release,

BIRMINGHAM, Mich. – ON GO Energy today announced Ben Benjamin has joined the company as Director of Sales and Eugene Tennison has joined the company as National Sales Manager.   The…

Nestlé Waters North America Takes Resource Water National Nestlé Waters North America Takes Resource Water National

Nestlé Waters North America Takes Resource Water National

by Ray Latif,

Taking direct aim at the Smartwater juggernaut, Nestlé Waters North America (NWNA) announced that it is now distributing its Resource water brand nationally. NWNA test launched the premium-priced water brand, which is spring-sourced and contains naturally occurring electrolytes, last year in Southern California, and initiated new distribution of the brand across the U.S. earlier this year.

MOM’s Organic Market Eliminates Products Marketed to Children

by Press Release,

Family-owned organic grocer bans products targeting children with licensed cartoon characters on packaging. ROCKVILLE, Md., Jan. 15, 2013 /PRNewswire/ — MOM’s Organic Market, the Washington-Baltimore region’s family owned organic grocer,…