GLENVIEW, Ill., Jan. 22, 2013 — New MiO Fit will change the world of sports drinks with its launch during Super Bowl XLVII. This game-changing, electrolyte-enhanced extension of MiO liquid…
NASCAR driver Bobby Grewohl shaved his head and endured his first makeup session today in New York City. It was a bit of a change for the small-town racer. “My head’s shiny,” Grewohl said. “They’ve got to dim it down a little bit.” After a photo shoot, Grewohl, the Hollister, Calif. native, joined representatives of 989 On Demand, a hydrating enhanced beverage with its functional ingredients stored in a mix-to-drink cap, for a guerilla marketing effort in the city streets.
Two of the largest tart cherry producing states, Michigan and New York, had terrible yields in 2012, the result of an early spring heat wave that encouraged blooms 5 1/2 weeks early -- and put the tender blossoms, as well as the juice company's own prospects, at the mercy of the snow and ice that followed. Cheribundi was forced to adapt, and did so by re-branding its products.
The company issued a statement that called the DAWN report, which included information that energy drink-related emergency room visits had doubled in the U.S. from 10,068 in 2007 to a total of nearly 21,000 in 2011, "highly misleading and does not support any conclusion that energy drinks are unsafe for consumers."
On Thursday, Sens. Richard Blumenthal (D-Conn.) and Richard Durbin (D-Ill.) joined an effort by Rep. Edward Markey (D-Mass.) to push the FTC to begin investigating the marketing practices of energy drink companies. The move, while not a full strategic pivot, as the agencies often work on parallel tracks to ensure consumer protection, represents something of a strategic recalibration from the two senators’ previous attempts to force the FDA to take a harder look at energy drinks.
PHILADELPHIA – CROWN Beverage Packaging North America, a business unit of Crown Holdings, Inc. (NYSE: CCK) (Crown) (www.crowncork.com), is debuting a new 10 oz. beverage can that offers specialty beverage…
Corona, CA – January 17, 2013 — The recent report from the Drug AbuseWarning Network (DAWN) on so-called energy drink-related emergency department visits contains a highly misleading comparison of the…
IRVINE, CA–(Marketwire – January 18, 2013) – Bazi International, Inc. (OTCQB: BAZI), a healthy beverage provider with major entertainment and media company licensing agreements for use of their characters on…
Made in Italy, Frizz Coffee is a sparkling and sweetened coffee drink. While this is certainly a niche product (it has no dairy and it’s sparkling -- two things that Americans don’t seem to like when it comes to coffee), it has definitely hit the nail on the head for what it is trying to be.
MINNEAPOLIS – Cargill has announced that its Truvia sweetener brand, with natural sweetness from the stevia leaf, has renewed its role as the Presenting Sponsor of the American Nurse Practitioner…
NEW YORK (January, 2013) – Utmost Brands, Inc., maker of GuS – Grown-up Soda, today announced a partnership with Great State Beverage, Inc. of New Hampshire and Blue Coast Beverages,…
With the consumer in mind, Odwalla has redesigned its packaging for the first time in six years. The healthy beverage and bar maker, owned by the Coca-Cola Co., Inc. says it has tried to remove much of the clutter from its bottles and proceeded with a cleaner look and a color-coded system that matches caps with drink segments.
Over the last three days, the American Beverage Association (ABA) has published three separate statements countering a recent Drug Abuse Warning Network (DAWN) report which found that the number of emergency room visits involving energy drinks more than doubled from 10,068 in 2007 to 20,783 in 2011. The ABA called the report inaccurate and “more sensational than substantive.”
MIAMI — The Highland Group, a leading global business consulting firm, today announced it has been named “2012 Services Vendor of the Year” by St. Louis-based Vi-Jon, Inc., a leading…
