News

Review: Enterade

Much like the bevy of other sports/hydration drinks on the market, enterade is marketed as a dietary supplement for "hydration during stressful exercise and endurance sports." However, unlike competing brands, enterade contains a bare bones formulation of water, natural flavor, and sodium bicarbonate that makes the product rather unpleasant to consume.

Florida’s Onli Beverages Expanding Rapidly

PALM BEACH, FLA. — In a world saturated with fast-food chains, sugar-filled sodas and high-calorie snacks, it’s refreshing to encounter a healthy option that brings together taste, health and pizzazz.…

Cargill’s Truvia Expands to Mexico and Canada

WAYZATA, Minnesota, Dec. 17, 2012 – The Truvia business, the global leader of stevia sweeteners, and Grupo Herdez, a market leader in the production, distribution, and sale of foods in…

The Blurring Lines: Strategics, Private Equity, and Timing

As an investment banker with Silverwood Partners working in the healthy/active living consumer packaged goods (CPG) space, I’ve often said that the joke about investors is true – they enter the room walking backwards with their eye on the exit. Perhaps entrepreneurs and founders should, as well. Unless you are building a company to comfortably live off of cash flows, you will need to sell your company at some time.

Laurie Demeritt Named CEO of The Hartman Group, Inc.

The Hartman Group, Inc. today announced that Laurie Demeritt, the current president and COO of the company, is being elevated to Chief Executive Officer of the firm. She succeeds Harvey…

BevNET Live’s Second Day Draws The Entrepreneurial Path

Start with some capital, any capital at all, and so long as your brand has growth potential, you could be the next Starbucks or Rockstar. This message was repeated on the second day of BevNET Live Winter 12 in Santa Monica, CA, as representatives from big-time brands shared their paths from humble beginnings to current prestige before a bevy of note-taking startups.

Hero Energy Shot Announces New Flavors

Will Continue Relationship with T.J. Bell in 2013 PAOLI, PENN. (December 11, 2012) – Hero Associates, the makers of Hero Energy Shot, today announced the availability of new flavors and…

The (Deal) Killer in Our Midst

As those of you who’ve learned to skip right over them will know, I often start my columns with an amusing or revealing anecdote, or even sometimes a mordant joke. You won’t get that this month, because that certainly isn’t appropriate when the topic of the column is the killer in our midst: Energy drinks.

Pyure Brands Launches O.E.O. Organic Energy Shot

December 12, 2012 – Naples, FL – Pyure Brands, the leaders in natural and organic stevia sweeteners, is announcing the launch of their organic energy shot – Organic Energy Optimization.…