News

Reed’s Inc. Moves to the New York Stock Exchange

by Press Release,

LOS ANGELES, CA–(Marketwire – Dec 19, 2012) – Reed’s Inc. (NASDAQ: REED), maker of the top-selling sodas in natural food stores nationwide announced today the pending transfer of the listing…

Can a Game Help Change Lives? Coca-Cola Thinks It Can.

by Press Release,

The Coca-Cola Company Introduces (THRED), A New Mobile Game that Aims to Help End Mother to Child Transmission of HIV by 2015 ATLANTA–(BUSINESS WIRE)–The Coca-Cola Company today announced the launch…

Morgan Stanley: Energy Growth Slows in C-Stores Morgan Stanley: Energy Growth Slows in C-Stores

Morgan Stanley: Energy Growth Slows in C-Stores

by Max Rothman,

As energy drinks continue to take heat from politicians and federal agencies for their caffeine content and labeling, the sales growth of Monster Energy and Red Bull has slightly decelerated, according to a consumer price index (CPI) report released Friday by Morgan Stanley.

Gatorade National Football Player of the Year: Max Browne

by Press Release,

SAMMAMISH, Wash., Dec 18, 2012 /PRNewswire/ — In its 28th year of honoring the nation’s best high school athletes, The Gatorade Company, in collaboration with USA TODAY High School Sports,…

Review: Essentia Water Review: Essentia Water

Review: Essentia Water

by BevNET.com Staff,

As far as bottled water is concerned, high pH (aka alkalinized) water is certainly all the rage right now, at least in terms of new product introductions. And for many of the high pH brands that have been around for a while, rebranding efforts are underway. That’s exactly the case for Essentia, which has gone from being a brand that could blend in with the spring water masses to something that is attempting to establish itself as modern and sporty.

KeVita Adds Doors in Safeway, Keeps it Copacetic with Cleanse in Whole Foods KeVita Adds Doors in Safeway, Keeps it Copacetic with Cleanse in Whole Foods

KeVita Adds Doors in Safeway, Keeps it Copacetic with Cleanse in Whole Foods

by Jeffrey Klineman,

KeVita is launching a new product exclusively in Whole Foods after the first of the year, debuting its first entry into the hot “cleanse” category with KeVita Daily Cleanse. And it’s happening at the same time that the company is plowing new ground in mainstream channels.

Taking Stock in Personal Responsibility Taking Stock in Personal Responsibility

Taking Stock in Personal Responsibility

by Barry Nathanson,

As we come to the close of what has been a tumultuous year, I want to take stock of some of the issues that have dominated the news recently. The events of the past few weeks in my home city of New York are staggering and overwhelming. The efforts to recover and rebuild have been exemplary. It’s a stark contrast to an issue that has dominated our beverage universe – the controversy surrounding an unjust wrongful death lawsuit filed against Monster Energy.

PepsiCo Announces Addition of Sweetener to Diet Pepsi PepsiCo Announces Addition of Sweetener to Diet Pepsi

PepsiCo Announces Addition of Sweetener to Diet Pepsi

by Max Rothman,

The PepsiCo shuffle continues. After revealing a multi-million dollar marketing partnership with Beyonce and recent plans to “drinkify” snacks, the carbonated soft drink giant announced that it has added another sweetener to Diet Pepsi, according to the Associated Press.