News

October is Fair Trade Month

by Press Release,

Fair Trade USA launches campaign to increase awareness of Fair Trade and deliver record impact to farmers and workers across the globe OAKLAND, Calif., Oct. 1, 2012 /PRNewswire/ — Fair…

AQUAhydrate Relaunches, Targets “Swath of Active Consumers” AQUAhydrate Relaunches, Targets “Swath of Active Consumers”

AQUAhydrate Relaunches, Targets “Swath of Active Consumers”

by Ray Latif,

Rebranding itself as a product for everyday active consumers, AQUAHydrate has unveiled a new logo, label, and marketing strategy. Under a new management team led by former Pabst and Fiji chief John Cochran, and backed by a number of well-known celebrities and investors, including Mark Wahlberg, Sean Combs, and grocery magnate Ron Burkle, the company has shifted its focus away from a narrow set of elite athletes to "a broader swath of active, health-conscious consumers."

Bai Brands Launches New Limu Lemonade Flavor

by Press Release,

PRINCETON, N.J. (Sept 27, 2012 ) – A classic summertime favorite joins the bai5 family of exotic, refreshing Antioxidant Infusions™. Just in time for autumn outdoor fun, BAI Brands, LLC…

It’s in the Cards It’s in the Cards

It’s in the Cards

by Barry Nathanson,

I’m from the old school. I’ve written, many a time, my aversion for much of modern technology, although often it’s not in longhand anymore. Friends, both personal and professional, are aghast that I still haven’t embraced a smart phone and the world that it opens up. My colleagues kid me about it, although they seem to accept that they’ll never see me log into our Sales Force system anytime soon. I just turned 64, and, somehow, I’ve been able to get by and stay connected to the industry just fine.

Expo East 2012 Booth Check-In: Runa Expo East 2012 Booth Check-In: Runa

Expo East 2012 Booth Check-In: Runa

by Ray Latif,

Fresh off a $3 million round of financing, Brooklyn-based Runa showcased its line-up of ready-to-drink and loose Guayusa products at last week's Natural Products Expo East show. In this quick video, BevNET CEO John Craven speaks with Runa co-founder Dan MacCombie about the company's rapid growth over the past year, plans for new distribution on the West Coast, and supporting Runa current retail presence, which is based mostly in the Northeast.

Too Productive? Too Productive?

Too Productive?

by Jeffrey Klineman,

Beverage marketers discovered the produce section more than a decade ago, and produce buyers went along with them, knowing that the margins those products offered made the space investment worthwhile. The prices it could command, the prominent positioning, the lack of slotting and the familiarity with fast-expiring products made the section a natural for the fresh squeezed, lightly processed, high-turnover juices that emerged in the late 1990s.

GT Beverage Company, Inc. Announces Name Change

by Press Release,

Provides Update On Bazi Merger Closing Date IRVINE, Calif., Sept. 27, 2012 /PRNewswire/ — As previously announced on June 12, 2012, on June 7, 2012, GT Beverage Company, Inc. (“GT”)…

PoP Shoppe Launches “365 Days of POP” Contest

by Press Release,

Burlington, Ontario (September 26, 2012) – Grab your camera and a can of your favourite pop to win a year’s supply of PoP Shoppe! This week, The PoP Shoppe launched…